Calvin Klein's chief creative officer Raf Simons just released a passion project. Collaborating with musicians The XX, Simons also worked with filmmaker Alasdair McLellan on the creative concept for the video.
As Simons is known for his creativity, he has helped lead the Calvin Klein brand. His motivation for working with The XX came from his admiration of the band's work with past music videos such as "On Hold" and "Say Something Loving." In order to create the third piece of the trilogy, Simons worked to add atmospheric elements and also incorporating a cast of Calvin Klein collaborators.
With his work on sophisticated silhouettes, Simons heads towards the music industry for this collaboration. "For Simons, L.A. is a place of high art, everyday unreality, as well as the stage set for all of our favorite high school melodramas," according to the Calvin Klein website. The "I Dare You" music video Simons collaborated on was filmed in Los Angeles and is currently featured in the men's Spring 2017 Calvin Klein Underwaer advertising campaign. The video debuted today on June 29 and is available now on Youtube.