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3 Ways How Fashion Brands Can Move Towards a Sustainable and Net-Zero Future

By Partner


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Fast fashion, pollution, carbon emissions, social issues: The fashion industry has a huge impact on our planet on many different levels. According to McKinsey and the Fast Fashion Agenda, the fashion industry was responsible for four percent of global carbon emissions in 2018. But where do these emissions come from?

71 percent of emissions come from upstream operations such as material production, wet processes or yarn production. Around 23 percent stem from usage and proposal, including product usage and end-of-use emissions. Inhouse operations like retail and transport account for the last six percent of emissions.

More and more, fashion brands are held accountable for their environmental impact. For example, the New York Fashion Act, currently pending in the New York State Senate, would require fashion brands in New York with more than 100 million US-dollars in revenues to map a minimum of 50 percent of the supply chain and to disclose material production volumes. Brands need to present precise plans to reduce the biggest social and environmental impacts.

There is no doubt that the future of fashion needs to be a sustainable one. Climate tech company Planetly explains three ways how the fashion industry can move towards a sustainable future:

1. Analyse Your Carbon Footprint

The first step is to measure the carbon footprint of your fashion business. This is important to understand the magnitude of your environmental footprint and where your emissions are coming from. According to the Greenhouse Gas Protocol, your emissions are divided into three different categories:

● Scope 1: Direct Emissions
● Scope 2: Indirect emissions from the purchase of energy
● Scope 3: Indirect Emissions caused along the supply chain

Let’s take a look at an example: A German fair fashion label joined forces with Planetly to calculate its carbon footprint including all emissions from core business activities (e.g.

buildings, employees), production of clothes as well as logistics: 85 percent of its emissions are caused by the production of clothes. At the same time, 96 percent of emissions are generated along the supply chain (scope 3).

Tools like Planetly’s Climate Impact Manager help businesses to calculate their company's carbon footprint in real-time. Planetly also supports brands in defining and implementing effective measures to reduce emissions across the supply chain.

2. Take a Close Look at Your Supply Chain, Production

Processes and Materials

Emissions generated along the whole supply chain count towards your brand’s carbon footprint as indirect emissions. As mentioned before, production of materials make up a large part (38 percent according to McKinsey) of the overall apparel and footwear value chain.

Here are some measures you can take to minimise the environmental impact of your brand:

● Work with your suppliers to help them reduce energy use and switch to regenerative energy sources
● Focus on a local production of clothing to significantly lower transport emissions
● Source sustainable clothing materials like organic cotton, linen or tencel and use them as efficiently as possible in your clothing design

3. Focus on a Circular Business Model

A largely circular fashion economy would minimise the impact of the fashion industry on the environment. Let’s have a look at Patagonia: When designing the Tee-Cycle™ T-shirt, Patagonia kept the whole product life cycle in mind. They are producing a zero-waste T-shirt made from old t-shirts, while being in control of all the waste generated during the lifecycle of the T-shirt.

On top of that, Patagonia puts an emphasis on second-hand and repairing clothing: Their initiative Worn Wear has repaired more than 130,000 pieces of clothing since its launch in 2017 and they offer rentals for climbing and camping equipment.

The necessity to switch to more sustainable business models in the fashion industry is imminent: Get in touch with us here at Plantely if you want to take the first steps towards becoming a more sustainable fashion brand.

Circular Fashion
Future of Fashion