Articles by Partner
LolaLiza provides FashionUnited with exclusive look at influencer strategy
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What does it take to transform followers into a dedicated community? Belgian fashion brand LolaLiza has taken influencer marketing to new heights with its ambassador club, the LolaLiza Club. Designed to cultivate lasting, genuine relationships with influencers, the club enhances LolaLiza’s connection with its audience while supporting...
Driving a new era of sustainable fashion through AI-powered inventory solutions
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Efficient inventory management is essential for reducing waste and meeting consumer demand in the fashion industry. By aligning production with real-time demand, fashion companies can eventually avoid overproduction, conserve resources, and enhance cash flow. Adopting data-driven solutions not only supports profitability but also addresses...
How EPR for textiles is contributing to a sustainable future for the textile industry
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Sustainability is becoming increasingly important in the textile industry, which faces major challenges in response. One of the key developments in this area is the Extended Producer Responsibility (EPR) for textiles. The EPR holds producers accountable for the entire lifecycle of their textile products, from production to recycling. This...
Will the green tag save us? Overproduction: the underdog of sustainable fashion
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Browsing through stores, searching for new pieces or inspiration, green tags peak out of many shirts or pants - an eye-catcher symbolizing sustainability regarding material compositions, use of resources, or working conditions. Today, nearly every brand in the fashion world offers a range of more sustainably produced goods. This is a promising...
The YKK London Showroom launches their November Deadstock Week: A Celebration of Sustainability and Creativity in Fashion
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London's fashion community will gather this November for an innovative celebration of sustainable design as the YKK London Showroom presents its anticipated Deadstock Week. Starting from Monday, 4th November 2024 and continuing until Thursday, 7th November 2024, this year’s event promises a host of exciting workshops, free YKK deadstock,...
Brand Ambassador Joe Jonas Attends Scotch & Soda Event at Bloomingdale’s
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On Saturday, October 19th, Scotch & Soda the Amsterdam-based fashion brand, celebrated its Fall 2024 collection with international pop star, songwriter, actor and brand ambassador Joe Jonas at Bloomingdale’s on 57th Street in New York City. Jonas, wearing the Scotch & Soda x Joe Jonas Twill Worker Chore Jacket ($268) and Straight Fit Twill Chino...
Baichuan Announces Partnership with Aware™
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Baichuan Resources Recycling, a leading manufacturer of recycled polyester yarns and fabrics specializing in dope dyeing, is excited to announce its partnership with the innovative traceability solution Aware™. This collaboration represents a significant advancement in providing global brands with fully traceable, environmentally responsible...
FS Live Webinar: FW 26/27 Must-Have Colors
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Join our global color experts for a live webinar that will explore three of our five Color Shifts and must-have hues for the FW 26/27 season. Analyzing how color is evolving in relation to the cultural climate, we will share the intelligence behind each shift and provide actionable insights into how best to activate these dynamic hues across...
How TENCEL™ is leveraging collaborative innovation for a more responsible textile industry future
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As consumers, manufacturers, and retailers become increasingly aware of the importance of adopting circular practices, we have witnessed considerable growth in the development of sustainable textile innovations and solutions within the fashion industry. In recent years, the industry has seen new advancements across the supply chain, from...
How Modexpress’s GOH solutions are driving Suitsupply’s fashion logistics
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Only a few brands within the fashion industry have successfully subverted an entire category like Suitsupply. Founded in 2000 in Amsterdam by Dutch law student Fokke de Jong, Suitsupply set out to offer high-quality, customisable, and attainable menswear. With a focus on delivering a personal shopping experience through expert staff, the brand...