Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
MA Program Leader Kyinat Motla on Storytelling in Fashion Today
Kyinat Motla’s career spans fashion design, filmmaking, photography and education across three continents. As Program Leader of the MA Content Creation and Production at Vogue College of Fashion, she brings an interdisciplinary perspective to teaching, grounded in collaboration, curiosity and contemporary storytelling. How did you begin your...
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Speed matters: How FIRE brings B2B commerce live in weeks instead of months
In wholesale, speed is not operational. It is strategic. Collections are seasonal. Preorder windows are fixed. Retailers expect immediate availability. Markets move quickly. Yet many brands still approach B2B commerce like a long IT programme. Workshops. Specifications. Custom ERP adjustments. Interface engineering. Extended coordination cycles....
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OLYMP Signature: spring/summer 2027 collection report
Moments in the sun The OLYMP Signature spring/summer 2027 collection embodies effortless ease. It captures a lifestyle that combines tranquillity, confidence and self-determination. The collection translates soothing simplicity into modern elegance. Inspired by the slower pace of country life, it creates space for clarity, well-being and...
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Superdry & Co to Open New Store in Sheffield’s Heart of the City
Superdry is a fashion name known across the world, expanding to 157 countries during its 23-year history and now it’s heading to Sheffield City Centre as part of the incredible Heart of the City development. Superdry was founded in the UK in 2003, blending vintage Americana with British heritage and a preppy aesthetic across menswear, womenswear...
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OLYMP unveils exclusive 2026 Matchday polo shirt collection
OLYMP Bezner KG is no longer known solely for high-quality businesswear. Today, the internationally established fashion brand based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) is equally synonymous with hybrid looks and relaxed casual styles. This includes the polo shirt as an absolute essential of men’s fashion....
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Fashion's Most Hated Color? An Emerging Opportunity
It’s never really been absent. And yet the same assumption continues to shape how it’s approached: “It doesn’t sell.” But what if the story isn’t the color itself—but the way it’s been framed? Join us for a live 30-minute discussion unpacking one of fashion’s most debated shades, why perception around it is shifting, and what that means for...
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Spring Summer 2028 Trend Intelligence: The Rise of Structured Clarity
Something has shifted in the way people relate to fashion. Not dramatically, not overnight — but with the kind of quiet persistence that signals a genuine cultural change rather than a passing reaction. After years of acceleration, digital saturation, and relentless novelty, consumers are no longer asking for more. They’re asking for better. For...
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Why smart parcel tracking has become essential for fashion retailers
A customer orders a dress on Monday morning for a birthday on Wednesday. On Tuesday evening, she realises she won’t be home for the delivery. What follows is a familiar sequence: an email to customer service, frustration and, in the worst case, a return that could have been avoided. In fashion e-commerce, the post-purchase phase is often the...
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Regional pathways: how second-hand fashion and lifestyle is scaling across the US
Although second-hand fashion has become a global phenomenon, the patterns of adoption and growth vary significantly across regions. The US, the UK and continental Europe together account for the majority of the global resale market, but each is evolving in its own way, shaped by local culture, consumer behaviour and policy. United States: scale...
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Mexx: forty years of style, one clear new direction
The Dutch fashion house Mexx is giving its identity a clear direction. With Mexx Dutch By Design, the brand firmly establishes its premium position, rooted in forty years of heritage, designed for today. The line stands for what has always set Mexx apart: clothing that looks good without shouting. Authentic in character, confident in style and...
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