Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Browns turns Brook Street flagship into festive destination for the holiday season
London luxury retailer Browns, part of Farfetch, has unveiled its 2026 festive programme at its Mayfair flagship at 39 Brook Street. The townhouse has been redecorated for the holiday season and combines a curated product selection with styling services and in-store hospitality. The store's Yellow Room now features the latest menswear and...
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Itsperfect launches Ask AI and AI Photo Studio
Fashion ERP provider Itsperfect is rolling out two new AI features in version 5.4: Ask AI and AI Photo Studio. Ask AI is a smart AI assistant that answers users’ questions right inside the ERP. AI Photo Studio is a module that lets brands create professional product photos quickly and easily. With this launch, Itsperfect wants to help fashion...
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What if every campaign started with a single product photo?
Seasonal launches, drops, sales events, gifting moments: the fashion calendar no longer has quiet months. As AI imagery matures, some brands are rethinking how campaign visuals get made, starting not with a shoot, but with the product itself. For most fashion brands, there is no longer such a thing as an off-season. New collections land...
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In Peak 2026, AI won’t fix a delivery promise you shouldn’t have made
Retailers are investing in AI to make ecommerce delivery faster, cheaper and more efficient, but the real opportunity lies in knowing what to promise customers in the first place, argues Gavin Murphy, CMO, Scurri. With Peak in full flow, we can see that AI has for many moved from experimentation into operations in a whole bunch of different...
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From New York to Paris: The Story of JJ Hat Center Since 1911
Since 1911, JJ Hat Center has been an integral part of New York City's hat culture. As New York's oldest hat store, this historic institution combines its rich heritage with a passion for fashion, craftsmanship, and exceptional headwear. Today, its story continues far beyond Manhattan, with a growing international online presence and its first...
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Airport retail: Why the passenger experience is becoming a key success factor for brands
What factors contribute to a retail location’s success? For the longest time, the answer was: location, footfall and visibility. Today, another question is becoming more important: at what moment do customers encounter a brand? Especially at the airport, this moment makes all the difference. Travellers have time on their hands, are in a...
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Superdry & Co secures 70 million pounds in new funding from Barclays and Bank of America
British fashion brand and retailer Superdry & Co has refinanced its debt, agreeing a committed asset-based lending facility of 60 million pounds with Barclays and Bank of America. Barclays acts as lead lender on the facility, which runs until October 2029. Alongside it, Barclays is providing a trade finance facility of ten million pounds,...
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Michael Glans Pedersen appointed head of international sales at Lloyd
German footwear and lifestyle brand Lloyd has appointed Michael Glans Pedersen as head of international sales. Pedersen has been responsible for the international business of Lloyd Lifestyle GmbH, based in Sulingen, since September 1, 2026. In his role, he reports directly to CEO Andreas Schaller and leads the brand's key accounts, sales...
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Browns brings luxury skiwear brand Amerl to Europe
London luxury retailer Browns, part of Farfetch, has added women's ski and après-ski brand Amerl to its offer. It is the first time the label, which launched its debut skiwear collection in late 2024, is available in Europe. The collection is sold at the Browns flagship on Brook Street in Mayfair and on the retailer's website. One-day showcase...
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Lectra white paper explores how agentic AI is reshaping fashion
Artificial intelligence in fashion is moving beyond isolated uses such as content generation and trend forecasting. When connected to company data, product information and business workflows, AI is becoming a strategic tool that can help fashion businesses make decisions, automate complex processes and work together across the value chain. This...
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