Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
King Louie embraces 'la vita è bella' in colourful SS27 collection
In a brand landscape often dominated by subdued, neutral tones, King Louie deliberately chooses colour, character and a recognisable signature style. With the spring/summer 2027 collection, the brand reaffirms this position: bold, accessible and always easy to wear. Prints remain a consistent and important part of the collection, from graphic...
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OLYMP: New label concept ensures a consistent brand experience
OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has been renowned for its outstanding shirt expertise for 75 years. Simultaneously, the fashion brand is consistently evolving, creating modern looks for complete outfits that naturally blend business and casual wear. As a logical next step, OLYMP has revised the visual identity of its...
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ARMEDANGELS Spring 2027: “A new nature”
With the start of the sell-in phase on July 6, 2026, ARMEDANGELS presents its Spring 2027 collection under the seasonal theme New Nature. Denim forms the core of the season. The assortment is complemented by Clean Utility and New Basics, the expansion of Activewear, selected product innovations and recognisable Iconic Å logo pieces as visual...
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ZENGGI Spring/Summer 2027: ‘The effort in effortlessness’
Every new ZENGGI collection is the result of a careful balancing act between the past and the new, between masculine practicality and feminine refinement, between the natural and the technical, the handcrafted and the clean-lined, and between beauty and comfort. ZENGGI distils these dualities down to a subtle force field, ensuring that every...
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ISPO BrandNew 2026 Opens Applications to Discover the Next Generation of Sports Industry Innovators
ISPO BrandNew, presented by YKK®, has officially opened applications for its 2026 startup programme, continuing its mission to identify, support and accelerate the most promising emerging companies in the global sports, outdoor and active lifestyle sectors. Over the past two decades, ISPO BrandNew has helped identify and showcase some of the...
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Tech for Retail 2026: Europe’s leading observatory of retail transformation
On 30 November and 1 December, Tech for Retail will return to Paris Expo Porte de Versailles (Hall 7.2) for a new edition dedicated to innovation. In just six years, the event has established itself as one of Europe's must-attend retail gatherings, bringing together more than 15,000 senior retail professionals, 420 exhibitors and over 200...
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Why digital transformation decisions in wholesale can no longer be postponed – FIRE as the answer
For years, wholesale digital transformation has been discussed. Roadmaps were created. Pilots were launched. Portals were tested. Showrooms were digitised. But in many organisations, real structural transformation was postponed. That era is over. Wholesale complexity has reached a level where delaying digital decisions is no longer neutral. It...
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Olymp-Bezner-Stiftung donates more than 100,000 euros to children in need
The OLYMP-Bezner-Stiftung was founded in 2008 by the Bezner family with a private endowment of one million euros. Its commitment, both domestically and internationally, has proven highly effective over the past two decades. The foundation aims to support children and young people worldwide in the areas of upbringing, health and education. In...
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Webinar + Live Q&A—Seoul Signals: The Korean Beauty Advantage
Want a glimpse of beauty’s future? Start in Korea. July 8 · 10am EDT / 4pm CEST. From next-generation ingredients and aesthetic movements to evolving definitions of wellness and self-care, Korea’s beauty ecosystem has become a proving ground for what’s next. Join Future Snoops in partnership with Spate, NielsenIQ, and JIYU as we decode the...
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Sizing intelligence is strategic priority as brands prepare for AI-driven commerce
A new report from Coresight Research, ‘Shifting the Size and Fit Paradigm: A three- pillar framework to reduce returns and future-proof for agentic commerce’ (May 2026) identifies the consumer, technological and market forces reshaping the fashion landscape and advises on how brands and retailers can prepare and succeed in the face of these...
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