Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
GAS Strengthens Its Presence in Spain with “Amazing Solutions”
GAS announces a new and significant commercial partnership with Amazing Solutions, one of the leading players in Spain for brand development and management within the fashion and retail industry. This agreement marks a key step in the brand’s international expansion strategy, with a strong focus on the Spanish market—historically one of GAS’s...
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More revenue without more headcount: How sales directors scale with a Wholesale Sales Control Platform
Every sales director eventually faces the same structural limit: Revenue targets increase. Complexity increases. Headcount should not. The traditional growth logic in wholesale was simple: More markets → more reps More SKUs → more coordination More customers → more administration But this model does not scale anymore. Hiring more people on top...
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Germany Gets Brighter: A Fish Named Fred Brings Colour and Caribbean Energy to Menswear
There’s a new kind of energy drifting through Germany’s menswear floors, and it’s impossible to miss. It’s the kind of spark that makes people slow down for a moment, look around and realise something here feels different. A Fish Named Fred is expanding across the country, and with every new corner and every new store, the atmosphere shifts, a...
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OLYMP views sustainability as a corporate responsibility
OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has published its 2025 sustainability report. The family-owned company is continuing its voluntary reporting on sustainability activities across environmental, social, and governance areas, a practice it began ten years ago. The latest report documents the internationally renowned apparel...
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Alvanon previews world's first phygital sizing solution for luxury and designer brands
Alvanon, a leading sizing technology company for the fashion industry, has previewed the world's first luxury and designer phygital sizing solution; the Specialty Catwalk Series. Luxury brands, including Armani, attended the spectacular preview show, “The Intelligent Atelier,” hosted by Alvanon in collaboration with D-house Laboratorio Urbano at...
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Bugatti launches its “Capri” campaign with pop-up areas at the POS
The fashion brand bugatti from Herford is bringing its Spring/Summer 2026 campaign theme “Capri” directly to the point of sale with around 35 pop-up areas. Under the guiding motto “Ho voglia di Capri,” selected retail partners are transformed into a summery brand world that combines a Mediterranean lifestyle with a high-quality, modern retail...
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NABA, Nuova Accademia di Belle Arti Expands in London: Strengthening its presence in the UK market with the appointment of Diego Mattiolo
At a time when the UK is increasingly focusing on creative education to meet the growing demand for skills in the cultural and creative industries, NABA, Nuova Accademia di Belle Arti, announces the appointment of Diego Mattiolo as School Director and Head of Education of its new London campus, with courses starting in the 2026/2027 Academic...
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How ArmedAngels drives responsible growth with data insight from Retviews
In today’s fashion landscape, responsibility and performance are no longer opposing forces — they are inseparable. As brands face increasing pressure to align sustainability goals with speed, pricing accuracy and commercial success, data has become a strategic asset. This is where Lectra, a global leader in industrial intelligence solutions,...
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Why classic digital showrooms fail – and how FIRE does it better
Digital showrooms were meant to modernise wholesale. Yet many fashion brands experience: • Disconnected systems • Manual data reconciliation • Incomplete pricing logic • Excel-like interfaces • High infrastructure costs • Lack of real sales control The showroom looks digital. Wholesale remains fragmented. Why? Because most digital showroom...
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Turning Industry Experience Into Luxury Business Strategy
From an early career leap to New York to her role shaping future luxury leaders, Amy Johns' journey is defined by curiosity, adaptability and a deep understanding of the fashion industry today. How did you begin your career in the industry and were there any early moments that particularly stand out to you? I started my career in New York where...
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