Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
From 3D to orders: What defines the best 3D fashion B2B platform for wholesale?
3D fashion has moved beyond experimentation. Digital product creation is now embedded in collection development across the industry. Virtual prototyping. Reduced physical sampling. Faster development cycles. Photorealistic garments. The creative transformation is well underway. But wholesale monetisation is the real test. As brands scale digital...
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Chainbalance AI for even Smart(-er) Replenishment
In today’s fashion industry, keeping shelves filled without overstocking has become a high-stakes balancing act. Shorter collection cycles, different store formats, volatile demand, promotions, weather swings all of it hits your inventory at once. Static rules and gut feeling simply can’t keep up. This is exactly where Chainbalance AI steps in:...
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Returns are Rising and Poor Product Information is to Blame
Product returns are no longer just a post-purchase problem. According to new research from Akeneo, poor product information is now influencing every stage of the customer journey, from purchase confidence and conversion, to return rates, loyalty and lifetime value. Returns continue to rise globally, according to the National Retail Federation,...
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Itsperfect introduces new omnichannel POS for brand stores
Just walk down the main shopping street of any medium-sized city, and you see it straight away: Many fashion brands now have their own brand stores. It’s not just digital-native brands making the move from “clicks” to “bricks”, even more traditional wholesalers recognize the importance of having their own flagship store for brand experience and...
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Akeneo survey finds generational divides in sustainability expectations and shopping behaviour
Akeneo, the Product Experience (PX) leader, today announces new findings from its latest PX Pulse Survey, revealing generational differences in how consumers engage with sustainability information and how it impacts trust and purchasing decisions. The survey found consequential gaps between age groups on key sustainability questions,...
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When Microsoft Dynamics Is Set: Why FIRE Is the Missing Puzzle Piece in Wholesale Order Management
Many companies rely on Microsoft Dynamics 365 as their ERP system. Finance is structured. Inventory is controlled. Transactions are accurate. Reporting is reliable. Microsoft Dynamics provides a strong operational backbone. But many organisations eventually realise: Microsoft Dynamics alone does not fully cover modern wholesale order management....
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My Jewellery partners with Fairly Made® to increase supply chain transparency
Dutch jewellery, accessory and fashion brand My Jewellery is taking a new step in its sustainability strategy by partnering with Fairly Made, the French platform that promotes transparency and traceability in the fashion industry. Since the start of this year, My Jewellery has been providing insight into the origin of its clothing, accessories...
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Fashion SVP 2026 Returns to London with Expanded Seminar Line-Up
The UK’s leading fashion sourcing event, Fashion SVP, is returning to Olympia London on 28–29 April 2026 for its 19th edition. The event continues to serve as a vital destination for fashion professionals, bringing together designers, brands, and buyers with leading manufacturers from the UK, Turkey, Portugal, and the Far East. Following its...
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OLYMP wins test for best non-iron white shirt
The white shirt is a timeless classic. It is the epitome of modern business elegance and an essential basic in every wardrobe. The non-iron version makes it particularly easy to care for and ensures a consistently crease-free appearance. According to a recent shirt test by the weekly magazine “Stern”, the best examples in this segment come from...
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The global rise of second hand fashion
Fashion is in the midst of a profound revaluation. Once dismissed as an afterthought, second-hand clothing has emerged as one of the defining growth stories of the decade. What was once tied to charity shops and stigma is now bound up with digital marketplaces, celebrity endorsements and shifting cultural ideals. Buying preloved is no longer a...
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