Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Menswear trend FW26: how sport influences menswear collections
Sport as a cultural reference is clearly gaining significance for autumn/winter 2026, particularly where functionality, style and lifestyle converge. A conversation with Dstrezzed reveals how this development is being translated into menswear. With its FW26 collection, The 19th Hole, the Dutch menswear label translates sporting influences into a...
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FS Live Webinar: The Future of Wellness A Five-Year Forecast
Want to know what's next for wellness? Join the FS Beauty & Wellness team for a live discussion on the trends shaping consumer well-being over the next five years, and what they mean for your brand. We're continuing our partnership with Spate, combining our annual trend insights with their data on Google Search and TikTok for a deep dive into...
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Gondolina officially becomes the global ambassador of Friulane Footwear, authentic Italian craftsmanship and luxury artisanal excellence
Gondolina Shoes is officially recognized as the global ambassador of Friulane footwear, the historic and emblematic shoe of the Friuli region, and as one of the strongest defenders of authentic Made in Italy craftsmanship in Venice and beyond. This recognition is not the result of a single achievement, but the culmination of years of work...
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How FIRE Is Revolutionising Fashion Wholesale – The Secret Weapon of the Most Successful Brands with Seamless ERP Integrations
The fashion industry is undergoing the biggest structural transformation in decades. Markets are becoming more volatile, production and logistics chains more complex, customer behaviour more unpredictable, and capital requirements more demanding. While many brands try to navigate this reality with more meetings, more Excel, more risk, and more...
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Olymp: new campaign with Oscar winner Matthew McConaughey
World-renowned Oscar winner Matthew McConaughey has been the brand ambassador for international menswear brand OLYMP since 2025. This unique collaboration now marks the beginning of a new advertising phase for 2026. Mark Bezner, managing partner of OLYMP Bezner KG, says: “Matthew McConaughey and OLYMP – it’s a perfect fit. Just like our...
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Artemis becomes the 15th academy to join the Groupe EDH
Artemis Academie, the leading academy for creative concepting in Trend Forecasting, Styling & Design and Art Direction, is joining forces with the international education organization Group EDH. Groupe EDH is a higher- education network specialized in design, film and digital creation, and is known for its prestigious academies such as IFA...
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My Jewellery makes product impact transparent with Carbonfact
My Jewellery aims to better understand and reduce its environmental impact. To achieve this, the Dutch jewellery and fashion brand is collaborating with Carbonfact, a platform that calculates the environmental footprint of fashion products. Using Carbonfact, My Jewellery gains insight into the CO2 emissions, water consumption, and energy usage...
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10DAYS appoints SASAtrend as international distribution partner
Amsterdam-based lifestyle brand 10DAYS announces a strategic partnership with SASAtrend, appointing the Aachen-based distribution company as its international distribution partner for key markets including France, Sweden and the Scandinavian region. Through this partnership, SASAtrend will oversee the distribution and commercial development of...
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Modefabriek January 2026: A radiant kick-off of the new fashion season
The second winter edition of Modefabriek at our new favourite location in Vijfhuizen is a wrap - and YES, once again it was a shining success. The benefits of EXPO Greater Amsterdam – light, space, accessibility – combined with Modefabriek’s inspired and richly layered design concept and a generous dose of sunshine beneath a crisp blue winter...
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Beyond Threads Webinar: How smart customs management unlocks international growth for brands
For fashion brands expanding internationally, a robust customs management framework can represent the difference between seamless global operations and a costly logistical nightmare. While many brands view customs as an unavoidable compliance burden, those that understand the system can transform these requirements into strategic advantages that...
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