Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Circular Textile Days 2026: How can circular ambition meet business reality?
Brands, retailers, policymakers, researchers and innovators will come together in Tilburg to address the realities of circularity during Circular Textile Days 2026. Circularity is not just a technical challenge. It's a human challenge, an economic challenge, a business challenge, and above all, a challenge no company can solve alone. That's why...
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Why fashion brands need to build international commerce once, and scale everywhere
Every new way customers buy creates another opportunity for international growth. Ecommerce came first. Social commerce expanded it. Agentic commerce is beginning to do the same. What doesn't change is everything behind the transaction: payment methods, pricing, duties, compliance, delivery and returns. Many brands still expand market by market,...
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Why Excel costs millions every year in fashion wholesale – and how FIRE enables the transition to structured wholesale execution
For decades, Excel has been the silent backbone of wholesale. Collections are prepared in spreadsheets. Assortments are adjusted in spreadsheets. Orders are validated in spreadsheets. Reports are consolidated in spreadsheets. Because Excel is flexible, familiar and easy to adapt, many organisations accept it as a permanent part of their...
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In cross-border fashion, the sale is won or lost in the checkout experience
German consumers are open to buying internationally, but they have little patience for unclear costs, unfamiliar payments or vague delivery information. ESW Signals 2026 shows that 32 percent shop with overseas sellers at least once a month. But 48 percent say shipping costs put them off, 44 percent mention long delivery times, and 36 percent...
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Eton unveils their Fall Winter 2026 collection: A Study in Texture and Form
For Fall Winter 2026, Eton builds on nearly a century of shirtmaking expertise with a more considered approach to dressing: less by occasion, and more by material, silhouette, and ease. The collection reflects a wardrobe built around versatility and longevity, and pieces that only get better with time. Refined in both silhouette and composition,...
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Interview with global sizing expert Ton Wiedenhoff, Executive Director, Europe, Alvanon
With more than 35 years in the apparel industry, Ton Wiedenhoff, Executive Director Europe for the sizing and apparel technology company Alvanon, has helped hundreds of brands and retailers integrate transformative sizing standards and smarter processes into their value chains. In this insightful interview for FashionUnited, he explains why...
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DANTE6 SS27 ‘Luminous Solar’: a collection inspired by the pioneering spirit of the first female aviators
DANTE6 presents Luminous Solar, a collection inspired by the pioneering spirit of the first female aviators of the 1920s and 1930s. These were women who challenged convention with courage, independence and effortless elegance, and their functional wardrobe forms the foundation of the new collection: leather jackets, utility details, flight pants...
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French lingerie label Maison Close rebrands as SCANDALE to accelerate international growth
French premium lingerie brand Maison Close officially adopts the name SCANDALE on 22 July, marking the next stage of its international growth strategy following the acquisition of the historic French lingerie house by founder and creative director Nicolas Busnel. Rather than introducing a new brand, the move consolidates two complementary...
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bugatti opens Zurich Airport pop-up for 'Forte dei Marmi' collection
bugatti has opened an exclusive pop-up store at Zurich Airport, giving international travellers early access to its new 'Forte dei Marmi' capsule collection ahead of the line's worldwide retail launch next year. The store is part of the Herford-based company's continued push to grow its international presence. The pop-up covers around 20 square...
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FS Live Webinar—Gen Alpha: Age of Autonomy
Gen Alpha is coming of age in a world of contradictions. They’re growing up alongside AI, automation, and ambient technology—yet facing increasing restrictions on how they learn, socialize, and move through the world. Curfews. Smartphone bans. Censorship. Constant surveillance disguised as protection. What happens when a generation raised on...
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