Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Vogue College of Fashion x Vidal Sassoon: Where Student Research Meets Industry
Vogue College of Fashion BA students recently collaborated with the Vidal Sassoon Future Creatives Team on a series of six editorial photoshoots at the Vidal Sassoon HQ and Academy. Students led the styling, working alongside a professional makeup team, the Vidal Sassoon Future Creatives and the brand's professional house models. Here, Mark...
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Alvanon strengthens product leadership team with two senior executive appointments
Alvanon, a leading sizing technology company for the fashion industry, has appointed two new senior executives to strengthen its US and global product and consultancy support team. Tabitha Chilton, previously a product development leader at HanesBrands, joins Alvanon as regional director, Alvanon Canada, and Mid-West and Southern US markets,...
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Armedangels takes recycled fibre SaXcell from pilot project to denim programme
Cologne-based fashion label Armedangels is expanding its partnership with Dutch fibre manufacturer SaXcell. Following the sold-out launch of what the two companies describe as the world's first commercial SaXcell collection for spring/summer 2025, Armedangels is introducing the recycled cellulose fibre into a broader denim programme for...
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From Vogue College of Fashion to Tatler: Inside the Condé Nast Fellowship
After a highly competitive selection process, MA Fashion Journalism and Editorial Direction student Jade Moffett completed the Condé Nast Fellowship at Tatler, gaining firsthand experience across editorial and digital publishing. In this reflection, she shares insights from working alongside industry professionals and contributing to content for...
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Retail: how a store gets customers to travel for it
Brick and mortar retail has been under pressure for years. E-commerce gained ground on the very factors where the high street struggles to compete: convenience and reach. Consequently, shops in many city centres that relied on passing trade have quietly disappeared. However, a category of stores seems to be bucking this trend. These businesses...
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Brand experience in B2B: Why FIRE delivers the best B2B portal and sales app for customer experience in fashion wholesale
In fashion, brand experience is everything. At least in B2C. In B2B, many brands still accept something very different: Portals that look like ERP extensions. Interfaces that feel like spreadsheets. Sales tools that prioritise transactions over presentation. And then we wonder why wholesale becomes purely functional. The truth is simple: B2B is...
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Human Equilibrium: Rethinking Progress for Autumn Winter 2028/29
In a world shaped by constant technological and environmental transformation, how can fashion, design, and materials intelligence keep people stay anchored to what feels human and real? This question sits at the centre of C2 Fashion Studio’s research for Autumn Winter 2028 2029. After years defined by overlapping geopolitical tensions,...
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AI sizing and fit experts in conversation for FashionUnited
AI agents are already transforming how consumers discover, evaluate and buy apparel. How can brands and retailers cut through the agentic hype and focus on what actually matters to their businesses now? The answer starts with an area often overlooked in the AI conversation: sizing and fit. Alvanon is the world’s leading sizing technology...
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Circular Textile Days 2026: How can circular ambition meet business reality?
Brands, retailers, policymakers, researchers and innovators will come together in Tilburg to address the realities of circularity during Circular Textile Days 2026. Circularity is not just a technical challenge. It's a human challenge, an economic challenge, a business challenge, and above all, a challenge no company can solve alone. That's why...
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Why fashion brands need to build international commerce once, and scale everywhere
Every new way customers buy creates another opportunity for international growth. Ecommerce came first. Social commerce expanded it. Agentic commerce is beginning to do the same. What doesn't change is everything behind the transaction: payment methods, pricing, duties, compliance, delivery and returns. Many brands still expand market by market,...
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