Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Tech for Retail 2026: fashion and luxury tackle new technological challenges
On November 30 and December 1, 2026, Tech for Retail at Paris Expo Porte de Versailles will bring retail professionals together to explore the technologies transforming the sector. This sixth edition highlights key strategic imperatives for fashion, luxury and beauty brands. These include customer experience, artificial intelligence (AI),...
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More than just leasing: Düsseldorf Airport actively drives brand and retail partner success
When choosing the right location, footfall and revenue potential are not the only aspects that matter – retailers are in search of partners who actively strengthen their on‑site presence, build visibility, and support long‑term growth. For the team at Düsseldorf Airport (DUS), that is the foundation for being a reliable partner with a clear...
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OLYMP Luxor named best non-iron shirt in F.A.Z. Kaufkompass test
German menswear brand OLYMP has once again been named test winner for the best non-iron shirt. In a test by F.A.Z. Kaufkompass, the consumer testing portal of the Frankfurter Allgemeine Zeitung, the white OLYMP Luxor business shirt in modern fit achieved the best overall result of all models tested. According to the testers, the shirt from the...
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What If Visual Merchandisers Soon Had An AI Agent On Their Team?
From asset search to planograms, AI is making its way into Visual Merchandising. IWD, the Visual Merchandising software provider, is building it into its platform to automate, recommend and improve in-store performance. McKinsey estimates that merchants could reclaim up to 40% of their time by handing part of their manual, repetitive tasks over...
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Time includes Armedangels' windbreaker in its list of best inventions of 2026
German fashion brand Armedangels has been featured on American magazine TIME's Best Inventions 2026 list for its 100 percent Tencel Lyocell windbreaker in the outerwear category. According to the brand, it is the first windbreaker with a ripstop outer fabric woven entirely from this wood fibre, without a membrane, synthetic fibres or PFAS. Each...
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Why fashion wholesale still runs on 1990s technology – and how FIRE modernizes the entire sales infrastructure
Fashion is one of the most innovative industries in the world. Brands invest in design, storytelling, sustainability and digital marketing. Collections are presented through immersive visuals and social media campaigns reach millions of consumers. Yet behind the scenes, many wholesale organisations still operate on technology that feels decades...
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YKK London Showroom Awards: Backing London’s Next Generation of Designers
The YKK London Showroom Award is back for a second year, returning after a hugely successful launch in 2025. Ten finalists have been selected, and the winner and runner-up of each award will be announced at an exclusive event at the YKK London Showroom on 22 October. The award builds on the showroom’s decade-long role as a creative hub for...
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Shopping meets wanderlust: Düsseldorf Airport as a fashion destination
As a leading European hub, Düsseldorf Airport offers brands a distinctive and highly attractive setting in which to engage an international audience. In a city renowned for its sense of style, trends and fashion, the airport provides a contemporary retail environment that transforms shopping into a true experience. While the airport’s gastronomy...
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Armedangels develops plastic-free bouclé from wool and lyocell
German fashion label Armedangels has developed a bouclé yarn without polyester or other synthetic fibres. Following its debut in 2025, the Cologne-based brand is now using the yarn for more styles from its autumn/winter 2026 collection, 'For the Cozy and Curious'. According to the company, the material became a bestseller in its first season....
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The battle before the search
Consumers are increasingly arriving through AI, recommendations, social platforms and marketplaces. The battle ahead will be how to influence recommendation engines, not simply ranking in search engines, explains Justin Thomas, VP Sales - EMEA North for Akeneo. Keywords, rankings and paid placements no longer hold the monopoly over discovery....
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