Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Lyle & Scott teams up with Wavey Garms for an exclusive capsule collection reimagining archival silhouettes
This season, Lyle & Scott hands over the creative keys to British fashion, cultural and community platform Wavey Garms to collaborate on a limited collection that revives styles from Lyle & Scott’s illustrious archive – spanning from the 40’s to the early 00’s. Born on the frontlines of London’s street culture, Wavey Garms is a brand that is...
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Salesforce + FIRE: When CRM and Wholesale Sales Work as One
Salesforce is the heart of modern customer relationship management. FIRE is the operational engine of wholesale sales. Together, they are not two systems. They form one integrated revenue architecture. Many fashion brands successfully use Salesforce as their CRM. Accounts are structured. Opportunities are tracked. Forecasts are transparent....
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Teaching Fashion Today: Creativity and Industry Insights by Anna Nilsson, MA Program Leader at Vogue College of Fashion
Anna Nilsson, Program Leader for the MA Fashion Beauty & Communications at Vogue College of Fashion, reflects on her global career across editorial, advertising and brand storytelling. How did you begin your career in the industry and were there any early moments that particularly stand out to you? My career in fashion started in editorial at...
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Eton’s Signature Twill Shirt Recognized by Forbes Vetted as Best Dress Shirt of 2026
Now recognized by Forbes Vetted as Best Dress Shirt of 2026, the piece marks a new moment of recognition for a product that has long been central to the Swedish brand’s identity. Founded in Sweden in 1928, Eton’s approach has always been grounded in quality and craftmanship; where design is reduced to what really matters and is built into every...
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Global growth for fashion brands via e-commerce marketplaces
If your fashion brand has established a strong presence in its home market, expanding internationally through e-commerce marketplaces can unlock significant growth opportunities. Platforms like Macy’s, Saks Fifth Avenue, ASOS and Zalando can connect your products with new customers, increasing brand visibility across global markets. However,...
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AI Needs Real Sales Data – And FIRE Makes It Visible, Structured and Usable
Artificial intelligence will fundamentally reshape fashion wholesale. Predictive reorder optimisation. Dynamic allocation steering. Margin protection. Automated performance control. But AI cannot optimise what it cannot see. AI does not learn from PowerPoint. AI does not learn from email threads. AI does not learn from intuition. AI learns from...
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What The Devil Wears Prada Gets Right About Fashion Careers by Vogue College of Fashion
More than a fashion makeover, the character of Andy Sachs in The Devil Wears Prada offers a lasting lesson in professional fluency, one that still resonates with today’s fashion industry. When The Devil Wears Prada was released in 2006, audiences watched Andy Sachs change in plain sight as sensible sweaters gave way to Chanel boots and...
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A Fish Named Fred Grows Its Franchise Family With a New Store in Trelleborg Sweden
For entrepreneurs looking for a fresh, creative retail concept, inspiration can come from unexpected places. For Magnus Nilsson, it began with one unforgettable shirt in Amsterdam, a moment so eye-catching that it sparked the idea of bringing the brand to Sweden. After experiencing the brand’s energy at Fred’s own fundraising Party (for The Make...
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ISPO 2026 Box Office Launches as Anticipation Builds for a New Era of the Global Industry Gathering
Tickets for Ispo 2026 – the leading global trade fair for the sport, winter and outdoor industry – officially went on sale on 31st March, via the Ispo box office. An initial release of 3,000 early-bird Expo tickets are now available at €29, offering full access to the two-day exhibition (4 -5 November). Tickets to the Ispo Leaders’ Summit (3...
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AI can help fashion brands grow internationally, but only if it solves the right problems
AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...
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