Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
A Summer of Fashion, Networking, and Industry Insight in London
What does it take to bring a fashion brand to life? In Vogue Summer Program's Fashion Business course, Riley Graham explored the forces behind the industry, from retail strategy and marketing to networking and brand storytelling, all while studying in the heart of London. Can you share some background on yourself and your current studies or...
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Lyle & Scott and Rio Ferdinand Foundation give Salford teenagers the chance to create their own campaign
Scottish menswear brand Lyle & Scott has teamed up with the Rio Ferdinand Foundation to give young people in Salford, Greater Manchester, hands-on experience of how a professional fashion campaign is made. Rather than watching from the sidelines, the participants were put in charge of the creative process themselves. The initiative took place at...
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Why sales teams hate most B2B software – and how FIRE changes adoption
Digital transformation in wholesale often begins with the right intentions. Brands invest in B2B portals. They introduce digital showrooms. They connect systems to ERP platforms. They build new workflows. Yet after implementation, one critical problem appears. Sales teams avoid using the system. Orders continue to be prepared in Excel....
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Ask Anything About Runway. Start Your Free 7-Day Trial.
Our new Live Runway Intelligence is tracking the SS 27 season, and your free 7-day trial is waiting to begin. We’ve made finding the trends you need to know easier and quicker, with new ways to follow the season as it unfolds. Start My Free Runway Trial No credit card details. No obligation to purchase. Just yours to enjoy for 7 days. OUR NEW...
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Auclair takes next step with focus on PowGirl and its own European D2C platform
Following its European launch in 2025, Canadian glove brand Auclair is stepping up its game. For autumn/winter 2026, the brand is presenting a new collection where technical performance and distinctive design converge. Simultaneously, the PowGirl line will take on a more prominent role, and Auclair is launching its own European...
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Inside the Condé Nast Fellowship: British Vogue
After a highly competitive selection process, MA student Ava Shannon completed the Condé Nast Fellowship with the British Vogue team, gaining firsthand experience supporting the magazine's iconic fashion cupboard, contributing to content across platforms, and helping to deliver major fashion events. In this reflection, she shares what she...
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How to make the most of Circular Textile Days 2026
Two days, professionals from across the textile value chain under one roof and a programme covering everything from European legislation and recycling to materials, innovation and new collaborations. With so much happening at Circular Textile Days 2026, the question is not only what to see – but how to make the most of your visit. On September...
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CLO Virtual Fashion Celebrates European 3D Community at Munich Summit, Marking 10 Years of Regional Growth
CLO Virtual Fashion, the global leader in digital garment solutions and developer of CLO and Marvelous Designer, celebrated the 10th anniversary of its Munich office with the most impactful CLO Summit to date. The event brought together the European fashion and 3D community—300 professionals from leading brands including Lacoste, VIVIENNE...
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The hidden chaos of pricing in wholesale – and how FIRE brings pricing control
Pricing in fashion wholesale is rarely simple. Different markets have different price lists. Key accounts have negotiated conditions. Discount structures vary by region. Currencies fluctuate. Promotions appear mid-season. Reorders may follow different rules. In theory, ERP systems manage pricing. In reality, pricing often becomes one of the most...
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In-Season. In Control. How the Betty Barclay Group wins in the season with Chainbalance Smart Merchandise Management.
What does it really cost when in-season decisions come too late? Most merchandising teams already know the answer. They feel it every season, in the overstock that ends up on markdown, in the sell-through that never quite gets there, in the hours spent in Excel trying to keep up with what the floor is telling them. On 9. September 2026,...
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