Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
FS Live Webinar: FW 26/27 Women's Fashion Week Insights
Join us live for a download of the key insights from the latest Fashion Weeks. Together, we’ll unpack the standout directions in Women’s and Accessories, from themes and colors to key items, materials, graphics, and details. More than a recap, this is your fast track to sharpen your perspective, connect signals to shifts, and spot the creative...
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Who owns the customer after checkout?
After years of getting the customer to the checkout, retailers are now having to focus beyond the buy button, explains Rory O’Connor, CEO and Founder of Scurri who says control is the key. Retailers have worked hard to win the customer up to the moment of checkout by optimising their acquisition strategies, refining conversion funnels, investing...
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Building the AI-Ready Wholesale Organisation
Digital wholesale transformation is no longer about efficiency. It is about intelligence. For years, wholesale digitisation focused on replacing manual processes: PDF line sheets became digital showrooms. Excel sheets became dashboards. Emails became workflows. But the next competitive advantage in fashion wholesale will not come from faster...
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Challenges of transitioning to unified commerce
While unified commerce offers clear benefits, the transition is rarely straightforward. Many fashion retailers face significant challenges when moving from siloed or omnichannel systems to a fully unified model. Integration hurdles One of the biggest barriers is integrating existing systems into a single platform. Many retailers still rely on...
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UK talent including Big Narstie & Reuben Dangoor tapped for Lyle & Scott Wear It Your Way campaign
For Spring Summer 26, Lyle & Scott presents The Common Room, the fourth chapter of its Wear It Your Way campaign. It celebrates real people, real relationships, and the belief that community is often built in company, not in isolation. Connection has always been part of the Lyle & Scott story. The brand has been worn in shared spaces where...
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Accademia Costume & Moda Launches 27 Merit-Based Scholarships for Its Excellence-Driven Master’s Programmes
There comes a moment for anyone who has chosen fashion when it is time to go further. Beyond undergraduate study, beyond academic exercises, beyond the romantic notion of one day working in a Maison. It is the moment when talent demands structure, vision and direct contact with the industry. It is precisely at this point that Accademia Costume &...
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Top buyers explain why White Milano remains benchmark platform for fashion
Buyer numbers increased by 12 percent at White Milano. The event took place from February 26 to March 1 in Milan's Tortona Fashion District. The reactions from international and Italian buyers were very positive. "White is the ideal place to find new collections and discover new trends. Our search focuses on brands with fresh designs and...
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FIRE: Enabling Global Wholesale Sales Teams to Work the Same Way Worldwide
Fashion wholesale is global by nature. Collections are developed centrally but sold across continents. From New York to Tokyo, from Singapore to Sydney, fashion brands operate in markets with very different retail structures, buying cultures and seasonal realities. Yet one strategic question remains constant: How can a brand ensure that all...
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Aurélien SS26: A mediterranean maison bringing joie de vivre to modern luxury
Aurélien, the young luxury maison quietly shaping a new era of refined elegance, continues its ascent across the worlds most discerning retail floors. With placements at Harrods, Selfridges, and Printemps, a celebrated flagship in Amsterdam, and a London boutique opening soon, the brand is rapidly becoming one of the most intriguing names in...
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Ukrainian Fashion Week Reveals the FW26–27 Final Schedule
Ukrainian Fashion Week FW26–27 is set to take place in Kyiv on 12–15 March, 2026. The dates of the season were rescheduled due to the ongoing russian terrorist attacks targeting Ukraine’s critical infrastructure and the extremely challenging situation in the country’s energy system. Over 40 Ukrainian fashion brands will introduce new collections...
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