A Real Passion for Denim: Denim.lab

Denim.lab is a Dutch denim brand for real denim lovers. It’s part of a growing circle of brands that are currently bucking the price driven market by offering timeless products made with the denim spirit and tradition at heart. Instead of trying to constantly find new designs and an ever faster and cheaper supply chain, the founder Sander van de Vecht follows his own instincts and produces products he likes himself. His motto: the material comes first. Straight from Amsterdam Denim Days, he explains to FashionUnited how it works.