Alchemist to Combine Luxury Fashion with Ethical Lifestyle

Alchemist’s mission is to combine luxury fashion with an ethical lifestyle. Founder Caroline Mewe believes fashion and ethical business practices are equally important. Beautiful clothes skillfully tailored and well-made from materials of sustainable sources.

"Fashion is personal, it lets you reveal who you are. Clothing is, of course, something that’s literally very close to you: you wear it against your skin. So you don’t want something that’s badly put together. We don’t believe people exist in isolation; we are connected with our environment. The story goes that alchemists were searching for the formula for making gold. They wanted to transform the mundane into something exquisite. By blending together different substances, they hoped to create the most precious material in existence. We pursue that same dream and believe that alchemy can occur when different elements come into contact with one another. We aspire to inspire, not to dictate. Because beautiful clothes feel right.”

For us, sustainability is no passing trend. It’s in our DNA and an indispensable part of how we work. We are continuously striving to make Alchemist even more sustainable, and therefore consider carefully any new steps we take in this light. Because sustainability isn’t something you can just plug into a company. It calls for constant dedication to working as sustainable as possible.

In the fashion world, people sometimes cut corners and that’s something we are determined not want to do at Alchemist. Our commitment is long-term: how are we currently doing and how could we do better? We regularly talk with other sustainable fashion brands, so we can pool our strengths and learn from one another’s business practices. Our founder and designer, Caroline Mewe, is a welcome guest at business conferences, speaking on how to make the fashion industry more sustainable.