Alliance for Responsible Denim calls on the industry to use more recycled Denim

Amsterdam - The denim market remains one of the ‘dirtiest’ areas within the fashion industry, as it takes more than 7,000 litres of water to create a single pair of jeans as well as numerous dyes and potentially harmful chemicals. With over 2 billion pairs of jeans being made a year and the limitation on the available resources vastly approaching, the need to disrupt the denim industry has become essential its survival. Which is why a group of international denim brands, organisations and denim suppliers have joined forces to the Alliance for Responsible Denim (ARD).