Auclair takes next step with focus on PowGirl and its own European D2C platform
Following its European launch in 2025, Canadian glove brand Auclair is stepping up its game. For autumn/winter 2026, the brand is presenting a new collection where technical performance and distinctive design converge. Simultaneously, the PowGirl line will take on a more prominent role, and Auclair is launching its own European direct-to-consumer platform.
FW26: Performance meets style
With the FW26 collection, Auclair aims to show that a technical winter sports glove no longer needs to be purely functional. The collection combines the brand's Canadian outdoor roots with a contemporary, fashionable aesthetic.
Technical materials, various warmth levels, and protection against winter conditions still form the foundation. However, design is playing an increasingly significant role. The colour palette ranges from calm, natural tones to bold colours. According to the brand, this makes the glove an integral part of the complete winter look.
This concept aligns with Auclair's positioning, “From City to Summit”: gloves that are at home on the slopes but are equally suitable for a cold winter's day in the city.
PowGirl: By women, for women
A significant role within the collection is dedicated to PowGirl. The line is developed by women, for women, and is based on the principle that a woman's hand is shaped differently from a man's.
Women's hands are generally narrower and have proportionally longer fingers. PowGirl is therefore specifically designed around the female hand, with a fit that is better suited to it. The collection is not just about a feminine appearance, but primarily about comfort, fit, and technical performance.
This functional foundation is combined with the distinct identity of PowGirl. Fresh colours, striking combinations, and recognisable designs ensure that the gloves and mittens not only offer protection against winter conditions but also form part of the complete winter sports look.
While technical winter sports gloves are traditionally dominated by black and neutral tones, PowGirl deliberately chooses a different direction. According to Auclair, technology and style do not have to be mutually exclusive.
Auclair Europe goes direct-to-consumer
Auclair is also taking the next step online. With the launch of its own European webshop, the brand brings its collection, inspiration, and the story behind Auclair together in one place. Consumers can discover the brand's various collections, colours, warmth levels, and applications. At the same time, Auclair gains its own digital stage on which its entire brand world can be presented.
Retail remains an important part of the European strategy. The webshop complements the existing retail network and is intended to strengthen Auclair's visibility among European consumers.
New winter for Auclair
With FW26, the increased focus on PowGirl, and the launch of the European webshop, Auclair's positioning in Europe is taking shape. According to the brand, the direction for the upcoming season is clear: more colour, more individuality, and more visibility.
From the city to the slopes, Auclair wants to show that technical handwear is not only functional but can also be part of the winter look.