Brands to watch: Menswear SS/16

Men's fashion week may be in full swing, but you don't need to look to next season to find a swath of up and coming brands. As the menswear collections respond to the desire for truly wearable items, there are plenty of new brands who's beautifully executed and luxury workwear come to the fore.

Thoughtfully designed details and weighty fabrics contribute to these collections, feeling expensive and far from throw-away fashion. These are investment pieces for a new generation. A common theme among these brands is their minimal use of graphic prints and branding. This means that fabrics are the key interest in these ranges.

OAMC

The upscale brother of Carhartt’s WIP brand, Over All Master Cloth is designed in Paris and developed in Milan. OAMC is about what's culturally relevant now, with workwear elevated to premium status via beautiful fabrics and specially developed Loro Piana fabrics ensuring a luxe message. The collection is already stocked at End Clothing in the UK and Barney's in the US.

I Love Ugly

Hailing from New Zealand but fast becoming truly international, I Love Ugly continues to attract attention thanks to Valentin Ozich's ambitious vision for the streetwear brand and its interesting campaigns. Sharp product messages with well-conceived graphic prints are key to the brand's growth.

Midnight Studios

Riffing on subversive grunge and punk themes while referencing Vivienne Westwood and Raf Simons, Shane Gonzales’ US streetwear label is amassing a cult following. Continuing to think big, the designer’s ambition to put on a catwalk show demonstrates his vision for the brand.

Stampd

Awarded Best Menswear Designer in America by GQ in 2010, Stampd's ‘avantstreet’ brand ethos touches on iconic styling cues executed in premium fabrics and finishes. A neatly curated lifestyle offer and collaboration with Puma have helped create a well-rounded, credible brand to be reckoned with.