C&A Unveils Cutting-Edge Men's Denim Capsule Collection with LYCRA® ADAPTIV Fiber

C&A, one of Europe’s leading fashion retailers and a leader in quality and long-lasting fashion at affordable prices for the many proudly introduces its latest Spring / Summer 2024 men's denim range featuring innovative LYCRA® ADAPTIV fiber, designed to revolutionize the way men experience their denim. This groundbreaking capsule collection of 4 styles is set to launch in 190 C&A stores and in the C&A online shop across Europe on 8 February 2024.

Daniel Jimenez, C&A Chief Merchandising Officer: “At C&A we are driven by curiosity and passion to create new and better experiences for our customers. Denim needs to be stylish, durable and of course comfortable. We are proud to be the first company on the market to provide denim with the new LYCRA® ADAPTIV technology. The new men’s denim range with with LYCRA® ADAPTIV elastane is designed to provide the ultimate combination of style, comfort, and flexibility.

LYCRA® ADAPTIV Technology

At the heart of this cutting-edge denim range is a new elastane called LYCRA® ADAPTIV. This revolutionary fiber proactively adapts its unique chemistry to a wearer's functional needs, delivering an unparalleled second skin effect. These garments move effortlessly with the wearer, ensuring a comfortable and stylish fit throughout the day.

• At rest, the elastane adapts its holding force to deliver the right fit, shape, and control.
• As the wearer moves, the fiber further adapts its elastic modulus to meet changing needs – providing improved comfort in motion, inclusive sizing, and the coveted second skin effect.

Features of the New Men's Denim Collection

• LYCRA® ADAPTIV Fiber: Experience a new level of comfort with this innovative fiber that proactively adapts to your body's functional needs.
• Adaptive Stretch: Enjoy the feel of a second skin with the advanced technology incorporated into the collection.
• Be the First One to Wear: C&A is proudly the first-to-market with groundbreaking LYCRA® ADAPTIV fiber in denim.
• Long-Lasting Sustainable Fit: The LYCRA® dual core technology provides a consistent and reliable fit over time and excellent shape recovery even after repeated washes.
• Easy Online Shopping: The wider fit window flexibility (one-size-fits-more) allows for a stress-free shopping experience, saving consumers the hassle of returns.
• Versatile Styles: From classic cuts to slim tapered, the new men's denim range at C&A caters to a variety of styles, making it easy to find the perfect pair for any occasion.
• Composition: 92% cotton, 6% Elastomultiester (LYCRA® T400®), 2% Elastane (LYCRA® ADAPTIV)