Chloé to sponsor 27th Andam Fashion Awards

Chloé Chairman Geoffroy de la Bourdonnaye is preparing to take on the role of sponsor for the 27th ANDAM Fashion Awards.

The fashion house will provide two years’ worth of design and business support for the winner of the Grand Prix 2016, set to be named in July.

The current CEO of Chloé, Geoffroy de la Bourdonnaye, will follow in the footsteps of Chanel's Chairman of Fashion Bruno Pavlovsky, as the sponsor of this year's ANDAM Fashion Awards. The winner of the Grand Prix will be awarded with two years of sponsorship from the fashion house, along with 250,000 euros in the hope of developing a label of their own. Following the news of the post, the Chloé chairman announced with pride that "the house has always been an incubator for young designers".

Launched in 1989 by Nathalie Dufour as an initiative by the Ministry of Culture, ANDAM (the French National Association for the Development of the Fashion Arts) aims to make young designers known to established fashion houses and to help them make a name for themselves, thanks to winners' bursaries totalling 390,000 euros.

Moncler is also one of the labels that is offering sponsorship for the first time this year at the 27th edition of the awards ceremony. Submissions will be open from April 15 onwards, and the jury will decided the winners in July this year, at the end of Autumn/Winter 2016-2017 Haute Couture Fashion Week.