Erdem Moralioglu and Sergio Rossi take on the Green Carpet Challenge

London - Luxury fashion has never looked so green - as both designers Sergio Rossi and Erdem Moralioglu have teamed up with the industry's advocate for sustainability, Livia Firth, to launch Green Carpet Collections this month. Both designers have been working closely together with Firth and her consultancy agency Eco-Age, to develop collections according to the Green Carpet Challenge (GCC) Brandmark guidelines.