Fashion Targets Breast Cancer launches 20th anniversary campaign

London - Model veterans Kate Moss and Naomi Campbell are fronting the 20th anniversary campaign of Fashion Targets Breast Cancer, lensed by fashion photographer Mario Testino.

The campaign to raise funds and awareness was started by Ralph Lauren 20 years ago following the death of one of his close friends.

“It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year,” says Moss. “Since its UK launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.”

“For the last twenty years Fashion Targets Breast Cancer has united us all – scientists, models, designers, mothers, photographers, retailers – as a powerful force against the disease,” says Campbell. “That’s two decades of incredible support for cutting-edge breast cancer research and it’s vital that we don’t stop now. With 2016’s campaign, I’m honoured to stand with people across the UK, united in our belief that, together, we will win this fight.”

Since 1996, Fashion Targets Breast Cancer’s campaigns have featured other iconic models including Claudia Schiffer, Twiggy and Yasmin Lebon, and have helped raise over 16 million pounds in aid of cancer research. To support the campaign, shoppers are invited to buy a piece of clothing from the Fashion Targets Breast Cancer collection, with at least 30 per cent of the profits going towards this research.