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Felder Felder team up with BMW for LFW

By Don-Alvin Adegeest

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Fashion

The German-born London-based design duo Felder Felder has partnered with BMW for London Fashion Week.

Twin sisters Daniela and Annette Felder have taken their ‘Florida Flamingo ’ print for SS16 by printing it on a fleet of electric BMW i3 cars.

It is the eco-conscious designers' first collaboration with the luxury automaker, who's BMW i3 was awarded Green Car of the Year 2015.

The cars will be in London on September 18, the day of Felder Felder's London Fashion Week show.

The sisters, who normally travel on bicycles, love that this year they will be able to navigate around London Fashion Week using their printed cars without adding to their carbon foot print, “We are excited about the venue change, it keep things fresh and these cool electric cars can navigate around central London with ease.

Dani and Annette Felder launched their eponymous brand Felder Felder in 2007, after graduating from prestigious Central Saint Martins.

Image: Felder Felder x BMW

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