FOLLOW MBFW - LIBERATE FASHION | MBFW releases show schedule and announces further details

From Tuesday, July 3rd until Thursday, July 5th, MBFW is offering a 3 day platform for high end designers and brands. Initiator Mercedes-Benz and organizer NOWADAYS are delighted to release the official MBFW show schedule for Spring/Summer 2019.

This season, established love brands like Riani, Maison Common and Sportalm Kitzbuehel, designer labels like Lena Hoschek and Irene Luft as well as upcoming talents like Danny Reinke, I’VR Isabel Vollrath and Ivanman, who are supported by the senate department for economics, energy & public enterprises, are building the range of labels presenting their collection at ewerk Berlin.
Furthermore, MBFW will be pre-opened by Guido Maria Kretschmer on Monday, July 2nd 2018. An additional highlight will be Marina Hoermanseder’s Spring/Summer 2019 collection presentation on Thursday, July 5th 2018.

Invigorating the fashion location Germany
Together with brands, partners and press representatives, the collaborating parties work on their mission to further invigorate Germany as a fashion location.

Along with the accessible concept and the livestream, the new claim „FOLLOW MBFW - LIBERATE FASHION“ also offers space for capsule concepts and accompanying formats that shall inspire and provide innovative impulses:

• Stage: the newly set-up exhibition space of MBFW presents different concepts every day - for example, a re-see of the Greenshowroom Selected show and more.
  • Panel Talk „Female empowerment in fashion“: Female representatives of different disciplines from fashion, media and economics discuss status and visions of female empowerment in fashion.
  • Rebelpin - Fashion Awards by Acte: The award for European designers is represented at
  Berlin Fashion Week for the first time.
  • Collaboration with the Berlin Fashion Film Festival: Berlin Fashion Film Festival will broadcast exclusive visual material in the livestream.
  

Fashion- und Food Trends - for professionals and end consumers
End consumers are invited to the forecourt of ewerk and experience fashion week at first hand. All information regarding program and partners is available in the respective Facebook-Event. Behind-the-scenes impressions, fashion-insights & updates are non-stop available on Instagram: www.instagram.com/mbfw.berlin