From commitment to action: focus on the journey of an engaged brand

Karine Augis, the brand's founder, systematically aligns her activities with sustainable development objectives. She drew her commitment and environmental awareness from her past experience as publisher BtoB magazine focusing on sustainable development. From the creation of her leather goods brand in 2019, Karine Augis has placed sustainability at the heart of her concerns, and it is with great conviction that she has worked to create products that combine style and ecological responsibility.

A partnership to make sustainability a priority

One of the key elements in Karine Augis' career is her partnership with a renowned French textile manufacturer. This partnership has enabled the brand to develop its own raw material: a coated fabric that meets REACH standards and has been developed exclusively for the brand. After 18 months of research and development, the coated fabric is formulated without PVC, solvents or phthalates, providing an environmentally-friendly raw material for fashion accessories.

The entire manufacturing process is environmentally friendly, both in terms of design and production. No organic solvents are used. The manufacturing process has been declared zero-emission, and the waste inherent in the manufacture of coated fabric is processed and recycled in a responsible manner by specialised, approved companies. Finally, all the operations requiring unique know-how for the production of the coated fabric are carried out by French manufacturers, promoting a local and circular economy.

A successful alliance between designer and manufacturer

Karine Augis' story is a perfect illustration of the synergy that can be achieved between designers and manufacturers to transform production practices towards greater sustainability. This collaboration demonstrates to consumers that it is possible to reconcile fashion and environmental responsibility, paving the way for a new era of conscious production.

In the future, Karine Augis and her partners plan to further explore bio-based materials to further reduce the environmental footprint of their products and manufacturing processes. Their commitment to sustainability is not just a trend, but a philosophy of life deeply rooted in their company. For Karine Augis, sustainability is not a trend, or even a lifestyle, it's life!