Gucci rolls out new digital site in Europe

Gucci has rolled out its revamped website to Europe, after debuting its new digital look in the USA and Canada in October 2015.

The move comes as Gucci's Creative Director Alessandro Michele is positioning the brand with a younger and more style-focused consumer.

In technical terms, the new site is fully interactive and optimised to adapt to all screen sizes, offering "intuitive navigation and integrated storytelling, which allows users to discover the entire range of Gucci's ready-to-wear and accessories collections, but also to develop an emotional tie with the brand's new creative vision," said the house in a release.

The new site is now replatformed for its North America, Europe, UAE and Australia markets.

With greater focus on content and storytelling, the new Gucci website has updated its editorial section is with what is states is a "compelling exploration into the details and inspirations behind creative director Alessandro Michele’s collections as well as an exclusive insight into his world."