Henry Holland X Levi's

House of Holland has announced yet another collaboration, this time round Levi's gets the makeover, after Pretty Polly and the Debenham's hook up. The collection sees 8 styles, aimed at tweens and the East London fashionista surely, who will aspire to the 8 unique denim styles, such as the trucker jacket with buckled, cut away sides featured black straps, high shine gold buckles and a purple leather logo patch.

Whilst House of Holland has frequently been labeled as a brand that opts for marketing over substance and style over quality, the affable designer is nonetheless making headlines for his unique brand of sloganwear and celebrity following. And marketing genius these days is more salable than design genius, as otherwise stores such as Harvey Nichols and Selfridges would not be stocking the collection, which sells from £55.