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Fashion

Levi's launches campaign with climate activists

Global denim brand Levi’s has launched a new campaign to spread awareness about the environmental impacts of the fashion industry with the help of activists making an impact in their communities. Levi’s stated it is committed to driving ambitious climate and water action by investing in material and technology to help combat climate change. The...

22 Apr 2021

Fashion

Levi’s Wellthread Spring Summer 2021

More than a collection, Levi’s Wellthread is a laboratory for progress. It’s an effort to work through a set of design and manufacturing challenges in order to create a more sustainable future. For Spring/Summer 2021, progress comes in the form of exciting innovations and styles, including the introduction of 55% hemp blended fabrics, new...

20 Apr 2021

Fashion

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

14 Apr 2021

Retail

Coach, Kate Spade, Hugo Boss and more join Designer Outlet West Midlands

Coach, Kate Spade, Hugo Boss, Levi’s and Lacoste are the latest brands to sign up for space at McArthurGlen Designer Outlet West Midlands, a major new fashion destination set to open in the spring. The new announcements join a line-up that includes Gant, Radley, Under Armour, Nike, Tommy Hilfiger, Guess, Calvin Klein, Ted Baker, Reiss, Kurt...

18 Feb 2021

Business

Levi Strauss swings to full-year loss, sales improve in Q4

Levi Strauss swung to a loss last year as store closures hit revenue, but the US denim company saw a “significant sequential improvement” in Q3 sales. For the year to 29 November, the business reported a net loss of 127 million dollars, compared to net income of 395 million dollars a year earlier. The company saw a 23 percent drop in full-year...

29 Jan 2021

Fashion

Levi Strauss ventures into home goods with Target

Levi’s is creating a limited-edition home collection of thoughtfully-designed, durable pieces to inspire a more sustainable home environment. The line is created in partnership with Target, and will retail exclusively through the company upon its launch on February 28. The two companies worked together to create the collection of items across...

27 Jan 2021

Podcast

Podcast: Levi's Paul Dillinger discusses future fashion philosophy

In this episode, The Wardrobe Crisis speaks to Levi's vice president of global product innovation Paul Dillinger about future fashion philosophy, sustainable fashion and wearable tech. Listen to the podcast below. Source: The Wardrobe Crisis via OmnyStudio

5 Jan 2021

Fashion

Miu Miu launches upcycled collection and partners with Levi's

Miu Miu is repurposing bespoke party dresses under its new Miu Miu Upcycled label. The Italian fashion house, aka Prada’s younger sister, is sourcing the globe for inspirational dresses from the 1930s through 1980s. Each dress will be individually numbered and sold via its flagship stores stores in Milan, London, Paris, Moscow, New York,...

30 Dec 2020

People

Levi Strauss & Co. names Elliott Rodgers as new board member

Levi Strauss & Co has announced the appointment of Elliott Rodgers to its board of directors, effective immediately. Rogers is currently chief information officer at Ulta Beauty, a role he’s been in since September after having held several supply chain roles since joining the company in November 2013. Prior to joining Ulta Beauty, Rodgers was...

10 Dec 2020

Fashion

Levi's launches a line of virtual clothing via Snapchat

Levi's is going digital this holiday season. The denim brand has teamed with Snapchat to create a line of clothing for Bitmoji. Snapchat users can now customize their avatars using Levi's styles, across jeans, jackets and shirts. Users will be able to see their Levi's outfits across in-app features and mobile games integrated with the app,...

8 Dec 2020

Fashion

Levi's teams with Farm Rio on Brazilian-inspired collection

Levi's has teamed with Brazilian brand Farm Rio to launch a collaborative line inspired by cultural movements and nature. The two brands have created a collection that brings together the tropical color scheme and inspirations of Farm Rio with Levi's iconic denim styles. The collection features 16 pieces, including trucker jackets, ribcage...

4 Dec 2020

People

Levi's appoints new chief diversity, inclusion and belonging officer

Levi’s has appointed Elizabeth Morrison as the company’s chief diversity, inclusion and belonging officer (DI&B). Bringing more than 20 years of experience in building diversity within the workplace, Morrison will be responsible for “ensuring that the company has the right practices in place to attract and retain a workforce that is as diverse...

18 Nov 2020