How brands can create buzz through hero products

London - Hero products are the essence of connecting with a brand. They generate buzz and shine a light on a brand in a way not all products are seen as equal. Apple has its iPhone, Hermes the Birkin bag and Levi's its 501 jeans. But all of these brands sell a plethora of other products, but is their core hero items which companies can leverage to push profitability and potential by making the most of them.