How the Selfie Effect is Disrupting the Industry

London - To say that the rise of the selfie has had a major impact on how we perceive ourselves and others around us would be nothing short of an understatement. However, up until recently, the impact this self-photographing trend has made upon the fashion industry remained an unexplored grey area. But as online fashion sales continue to boom around the world, researchers and analysts link the posting of selfies on social media platforms to a shift in the way millennials, in particularly female millennials, perceive and consume fashion online and have linked it to the emergence of a new form of consumer consumption known as social commerce.