JOOP! Men trend report autumn/winter 2020/21

Inspiration “A Winter Affair”

Under the slogan ‘A Winter Affair’, the JOOP! couple leaves the hustle and bustle of the city behind this autumn/winter 2020/21 and heads to the hotspots amidst the peaks of the Alps. Long walks through nature, a weekend for two or partying with friends – the new JOOP! collection offers fashion for all occasions.

Against the backdrop of fascinating scenery and breathtaking panoramas, special moments in life are cultivated and celebrated. Outdoors, but also inside by the fire, at the bar or when dining together, the JOOP! man opts for casual yet eye-catching looks from the new JOOP! Collection and is perfectly styled whatever the occasion.

JOOP! Dynamic products

The legendary JOOP! cornflower logo reveals a new design for the second season, forming a creative connection with the Dynamic Products by JOOP! Cornflower and comfort assume centre stage. Easy-care properties and resistance to creasing also dominate thanks to better product performance, as impressively proven by the JOOP! dynamic shirt, for instance – a must-have for every wardrobe. Highly breathable, rapid-drying 3D stretch also distinguishes this innovative shirt.

Suits are modern and stylish in a mix & match look – sometimes sporty with jogging pants, other times elegant and formal with suit trousers. Outer fabrics reveal an interplay of soft wool blends and jersey, emphasising a sporty character. Elastic lining guarantees flexibility and comfort.

The outerwear also focuses on flexibility with ultra-light, comfortable stretch fabrics. The final chapter in this stylish story features jersey pieces for the perfect finishing touch to the casual look. In our hectic everyday lives and especially during travels, the Dynamic Products prove to be indispensable companions that excel through performance and no-fuss handling.

The new JOOP! Cornflower features across various product groups. Another new element is a dynamic cornflower print in a graphic, linear composition created by the JOOP! design team. The JOOP! brand lettering and cornflower outline motif merge to form a skilful, creative symbiosis.

The designs can be found on knitwear as jacquard patterns and as flock prints on jersey. The existing chessboard pattern continues to feature. This gives the Dynamic Product capsule collection a modern boost with seasonal hints.