Levi's to produce sustainable denim range

London - Nylon waste, discarded fishing nets and unwanted carpets. These are just some of the fibres your next pair of jeans could be made of according to Levi Strauss' new sustainability project.

The American denim giant is partnering with Italian fibre producer Aquafil to develop a jeanswear collection made from regenerated nylon that includes waste materials such as old carpets and fishing nets.

Made from 100 percent regenerated nylon waste materials, Aquafil’s Econyl fibre helps divert global waste streams from landfills and oceans and is already used to produce a wide range of textile products such as athletic sportswear, swimwear, and carpets.

The collection, Levi Strauss & Co's first made with Econyl and included in its 522 men’s model, builds on the denim group's commitment to a sustainable supply chain.

"We envision a world where everyday items don't have to come at the expense of the environment," said Aquafil CEO Giulio Bonazzi.

"This new partnership is further proof that sustainable materials can be used to reinvigorate products that have been traditionally made. Levi's is redefining the denim industry."

Image:Levi's Aquafil