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Lidl to launch discount lingerie

By Don-Alvin Adegeest

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Fashion

Value chain Lidl is to launch an affordable lingerie range, consisting of bras, briefs and women's intimates.

The collection will include delicate lace detailing and intricate prints, of which Lidl is expecting to shift high volumes of stock, with bras and briefs priced from 3.99 pounds to 5.99 pounds each.

The five-piece collection will be the first premium line to be sold in UK following the success from previous ranges.

Last year Lidl launched its See You in Venice lingerie collection which was inspired by the Italian city and also includes a statement jewellery range

Lidl has previously challenged the high street with it's very low pricing strategy, such as denim jeans for 10 pounds and a plus-size range where a blouse cost 3.99 pounds and harem trousers 4.99 pounds.

The German supermarket giant will debut its new Esmara Premium lingerie collection on December 18 where a lingerie set will cost under ten pounds.

Photo credit: Lidl lingerie

Fast fashion
Lidl