London Fashion Week by numbers
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This week London Fashion Week will see its 63rd outing and make its second appearance at the Brewer Street Car Park in Soho. The packed schedule will see over 80 designers show their autumn winter 2016 collections, with highlights including the return of Alexander McQueen, Mulberry's first show under new creative director Johnny Coca, and Belgian designer A.F. Vandervorst joining LFW for the first time.
London Fashion Week contributes 26 billion pounds directly to the UK economy, according to Oxford Economics, and British womenswear is worth 27 billions pounds, up 23 percent from 2015 according to Mintel. The fashion industry employs nearly 800,000 people, making it one of the UK's most important economic industries.
London Fashion Week in numbers
Below a breakdown of London Fashion Week by numbers:
1. 35 million people across the country will see LFW content on 60 outside screens in a collaboration with Ocean Outdoor (on screens today)
2. 2 million weekly visitors to Piccadilly Circus where LFW content will be screened on the Curve screen thanks to Land Securities over the five days of LFW
3. 503,404 mentions of #LFW on Twitter during LFW SS16 in September, up 44 percent since AW15
4. 200,000 copies of The Daily, the official LFW broadsheet, are distributed around London during LFW
5. 113,348 images tagged #LFW on Instagram during LFW SS16 in September
6. 45,608 requests since LFW SS14 for the Amex Insiders, the ultimate LFW on-site service team
7. 32,000 miles driven between shows by Mercedes Benz chauffeurs
8. 30,000 Lavazza espressos served and 200 kilograms of Lavazza coffee beans used
9. 25,000 packs of PROPERCORN eaten
10. 20,000 bottles of Evian Water to be drunk at LFW SS16
11. 11,150 Official LFW Tote Bags designed by House of Holland in collaboration with Sunglass Hut
12. 8,000 stickers available at Brewer Street Car Park featuring designs by NEWGEN designers
13. 5,000 HIX FIX Cocktails to be served
14. 5,000 copies of ES Magazine read at LFW
15. 2,000 Scavi & Ray piccolo bottles served
16. 500 cans of label.m Hairspray used backstage each season
17. 240 tickets to LFW given away to consumers exclusively by Sunglass Hut
18. 180 hours manned on the Swatch LFW Timeline
19. 152 countries viewed live streams in SS16 in September
20. 80 designers from 24 countries showing as part of the International Fashion Showcase at Somerset House
21. 51 designers are presenting their AW16 collections with a catwalk show
22. 32 designers are hosting a presentation to display their AW16 collections
23. 25 designers gifted a selection of shapewear and seamless lingerie by Triumph
24. 15 Amex Insiders on-site at London Fashion Week
25. 8 podcasts featuring the NEWGEN designers available on the Topshop online LFW hub
26. 7 London tastemakers partnered with Sunglass Hut for LFW in February
27. 3 films supported by Fashion Film sponsored by River Island this season: Dorateymur, House of Holland and Sibling x River Island