Master Club by Moaconcept - Celebrating 10 years of the brand

MOACONCEPT, an independent sneaker brand and Italian Benefit Company, presents Master CLUB, the sneaker court celebrating the first 10 years of the Florentine urban footwear brand. With pop, bright and playful colors, clean lines and genderless design, Master CLUB sneakers are 100% designed and made in Italy, made of leather with materials sourced from Italian manufacturers of excellence.

The collection is made of suede, colored in an original palette ranging from raspberry pink to peacock green, mustard yellow, and in white and laminated leather versions. The play of contrasts is further accentuated by juxtaposing the suede upper with the brightness of the contrasting laminates and paints used for the Master logo. Completing the 70s-style design of the shoe is the rubber sole declined in three different shades, transparent, honey and butter, creating a colorful play of contrasts perfect for those who never want to go unnoticed. Distinctive details of the collection are the Master logo in contrasting laminated leather and the application on the tongue with the special logo celebrating the brand’s 10th anniversary.

A special edition collection to celebrate the anniversary, which last year became a Benefit Corporation, thus endowing itself with a legal form that would allow it to give relevance to its brand philosophy, which, since its founding, has been linked to the values of corporate social responsibility. This change has led the company to a new business model, strengthening its corporate social responsibility focus, with the intention of promoting positive change for the benefit of people and the planet.

The Master CLUB collection is currently available online at shop.moaconcept.com and at selected authorized retailers and department stores in more than 50 countries worldwide.