Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
The New Era of Self: Why Personal Style is the Only Trend That Matters
The high-speed conveyor belt of "cores" and "viral aesthetics" has finally hit a snag. After seasons of "Cottagecore" and "Mob Wife" styles cycling through our feeds at an exhausting pace, the fashion industry is witnessing a significant cultural pivot. The trend of following every trend is officially out of fashion. In its place, a more...
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Reclaiming the pocket: How Secrid empowers women this international Women’s Day
At first glance, the pocket may seem like a minor design feature. Yet it quietly shapes how people move through their day. This International Women’s Day, Dutch wallet brand Secrid highlights the ongoing “pocket gap,” the persistent design imbalance between men’s and women’s clothing pockets, and what it reveals about mobility, independence, and...
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24h circular fashion: sector calls for centralized direction and collaboration
The apparel industry has reached a critical tipping point where ambition must transition into collective execution. Last month, the Dutch branch of the international data standardisation organization GS1 and technology firm WAIR hosted the ‘24h Circular Fashion journey’ in Amsterdam, bringing together a diverse group of stakeholders to address...
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Europe’s sourcing reset: independence, but at what price?
Drivers reshaping the European sourcing debate Europe’s industrial climate remains bruising: EURATEX reports EU manufacturing capacity utilisation fell below 80 percent by end‑2024 and stresses that energy prices remain high relative to major competitors, while geopolitical uncertainty and trade tensions further complicate investment decisions....
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How VF Supports and Empowers Neurodivergent Colleagues
Creating an inclusive and supportive workplace is not only a matter of principle; in retail, it is a strategic imperative. At VF, fostering an environment where colleagues can perform at their best ultimately strengthens the customer experience on the shop floor. Within today’s fast-paced retail landscape, every team member contributes to...
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Interloop: Supply chain truth begins in the cotton field
During the GS1 - WAIR 24h Circular Fashion Journey, Pascal Betten, managing director of Interloop Europe, presented an in-depth vision on supply chain transparency. The Pakistani textile giant produces nearly one billion pairs of socks annually for retailers like Nike, Adidas and H&M. The company emphasised that a reliable Digital Product...
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Digital transformation required for new collaboration models
The fashion industry faces a fundamental revision of the relationship between brands and retailers in 2026. Nico Wartenbergh, former CTO of de Bijenkorf and Rituals, states that the traditional purchasing model has become unsustainable. In his presentation during the GS1 - WAIR 24h Circular Fashion Journey, Wartenbergh highlights the need for a...
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Bleckmann leverages recovery value as a driver for circular fashion
During the recent GS1 - WAIR 24h Circular Fashion Journey, Hans Robben, programme manager of circular solutions at Bleckmann, presented a pragmatic vision for circularity. The logistics service provider, which has been in business for over 160 years, is transforming from a linear 'box-mover' to a crucial partner in the circular chain. Robben...
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Building the future together: Insights from New Balance’s Global Town Hall 2026
Strategy, culture and innovation converged at New Balance’s latest Global Town Hall. Bringing together more than 1,400 associates at The TRACK at New Balance and thousands more via 19 global watch parties, the annual gathering served both as a performance review and a forward-looking blueprint. For the independent sportswear label, the message...
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Yours Clothing: Where every body belongs and every career can thrive
Fashion should fit you, not the other way around. That’s the philosophy that has driven Yours Clothing since Andrew Killingsworth started out on a market stall in 1994. His goal was simple: deliver on-trend, affordable fashion that genuinely fits women of every size. Today, that mission powers a fast-growing omnichannel brand with 100 UK stores,...
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