Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Cup of Joe on the seven details behind a truly great pair of jeans
For denim label Cup of Joe (COJ), a great pair of jeans is not something that simply looks good on day one. Denim carries history and character, and the best pairs are designed to become more personal with every wear, rather than staying exactly as they were on the hanger. From wash and fit to fabric and finishing, the brand has identified seven...
Fashion Partner Contentloading...
Summer cuts, autumn tones: colour as a late-summer sales strategy
August is traditionally an interesting time for buying. Summer stock is still expected to sell, even as customers begin to think about autumn. Switching to heavier items too early risks leftover summer inventory. Reacting too late means losing sales to competitors who have already initiated the transition. The solution rarely lies in new...
Fashion Partner Contentloading...
Six sunglasses trends for SS27: from aviator and oval frames to the classic cat-eye
As summer draws to a close, we are already looking ahead to spring/summer 2027, where sunglasses trends are once again shifting towards distinctive silhouettes. With the return of shapes from the seventies and nineties, sunglasses define the feel of a look just as much as a bag or a belt. FashionUnited highlights six key sunglasses trends for...
Fashion Partner Contentloading...
Aurélien opens London flagship on Brompton Road
Aurélien has opened its first flagship store in London this week, marking the brand's first permanent presence in the United Kingdom. The store is located at 59 Brompton Road, in the heart of Knightsbridge, and spans 3,228 square feet across three floors. The opening follows a string of pop-ups the brand has staged in London in recent years,...
RetailPartner Contentloading...
SASSA launches STUDIO line: the missing piece in the lingerie market
The lingerie market has evolved in two directions: functional basics on one hand and elaborately staged lingerie collections on the other. A gap has emerged between them, one that is far removed from the customer's everyday life. This is precisely where SASSA STUDIO comes in, the new flagship line from the German lingerie specialist, offering...
Fashion Partner Contentloading...
SASSA SS27: floral lace, soft tones and a new flagship line
Spring/summer 2027 is light, feminine and commercially well-conceived. To kick off the season, SASSA, the lingerie brand from Bad Urach with over 30 years of experience, is showcasing its new lingerie and swimwear collections. The launch of its flagship line, SASSA STUDIO, makes a clear statement. Soft tones, fine textures The SS27 season...
Fashion Partner Contentloading...
Vogue College's Amy Johns on leading luxury into its next chapter
Ask Amy Johns about luxury and she rarely starts with the product. For the Course Leader of the online MA International Luxury Business program at Vogue College of Fashion, a handbag or a heritage brand is a window onto something larger: how people define status, where they place value and what their choices say about them. Her outlook has been...
Fashion |Interview Partner Contentloading...
VF's Belgium internship program: the six months that changed two careers
Every career has a turning point. For Cristina Broissin and Bianca Marossero, it arrived in Antwerp. The two graduates came from different countries and disciplines, drawn to a six-month internship at VF Corporation, home to a portfolio of iconic active lifestyle brands including The North Face, Vans and Timberland, and over the following months...
BusinessPartner Contentloading...
Five belt trends defining SS27: timeless leather, stone-set chains and the return of power width
The belt has spent a few seasons as an afterthought. For SS27, it returns to centre stage. As silhouettes turn pared-back and quiet-luxury restraint sets the tone, a single well-chosen belt is the quickest way to make a look feel finished and current. FashionUnited looked at five belt trends shaping the category for 2027, with accessories...
Fashion Partner Contentloading...
Charles Tyrwhitt: The British label on Pitti, new markets and the move beyond formalwear
Charles Tyrwhitt arrived at Pitti Immagine Uomo with its SS27 collection and a clear message: the British brand built on fine shirts is now a full menswear proposition with global reach. Across nearly four decades it has grown from a London shirt specialist into a wardrobe spanning tailoring, knitwear, casualwear and accessories, sold in more...
Fashion |Interview Partner Contentloading...