Articles by FashionUnited Media
Driving bottom line margin growth through AI inventory management
In an increasingly competitive and dynamic retail landscape, the fashion industry is actively seeking innovative solutions to enhance profitability and optimize operations. WAIR, a technology company headquartered in Amsterdam, recently hosted an event, "Improving retail with ai: Insights & experience," showcasing the potential of artificial...
BusinessPartner Content15 Apr 2025
MOS MOSH debuts first flagship store in the Netherlands with Berenstraat opening
In the vibrant heart of Amsterdam’s Nine Streets, Danish brand Mos Mosh marked an important milestone with the opening of its very first own-brand store in the Netherlands. Situated within the historic Berenstraat, the new store reflects the brand's ethos and DNA of authenticity, timelessness and meticulous craftsmanship. Guests attending the...
RetailPartner Content14 Apr 2025
YOEK’s next chapter: Making inclusivity a business and design strategy
For decades, fashion has been defined by rigid categories that dictate not just trends but who gets to wear them. Plus-size fashion, long treated as a niche, has often been sidelined from the mainstream, reinforcing outdated limitations. But as the industry evolves, so must its approach to inclusivity. Dutch fashion house YOEK is leading this...
Business|Interview Partner Content7 Apr 2025
In conversation with Vogue College of Fashion’s Johannes Reponen: Educating the fashion professionals of the future
For Johannes Reponen, the Global Academic Director at Vogue College of Fashion, fashion is not singular. “Fashion is multiple—it means different things to different people”. This idea of fashion’s multiplicity is woven throughout the academic structure and international community at the Vogue College. In an interview with FashionUnited, Reponen...
Fashion Partner Content7 Apr 2025
My Jewellery opens 40th boutique: The role of physical retail in an omnichannel strategy
The Dutch jewelry and lifestyle brand My Jewellery is celebrating a significant milestone: the opening of its 40th boutique. The new store, located in Hasselt, Belgium, not only marks the brand's physical growth but also underscores its broader omnichannel strategy, further strengthening My Jewellery's market position. “Our expansion strategy...
RetailPartner Content4 Apr 2025
Working at Nike: The power of movement
“If you have a body, you are an athlete.” With these words, co-founder Bill Bowerman laid the foundation for a culture that still forms the heartbeat of NIKE, Inc. today. This belief doesn’t just fuel product design and marketing—it also shapes the way the company engages with its people. At Nike, inspiration and innovation are put to work to...
Fashion Partner Content31 Mar 2025
Denim 2025: Key trends and looks shaping the industry
In 2025, denim is undergoing a transformation, evolving beyond its traditional reputation for durability and style to incorporate cutting-edge innovation. While comfort has always been a defining factor, new advancements in fabric technology, sustainability, and fit are now driving the industry forward. Brands are fine-tuning their silhouettes,...
Fashion Partner Content27 Mar 2025
Behind the scenes with Pauline Evers: Sales Representative of Studio.Clique at Fashion Club 70
Navigating the fashion industry as a sales representative is a multifaceted role—one that requires a keen sense of market trends, strong client relationships, and a strategic approach to brand growth. Pauline Evers, Sales Representative at Fashion Club 70, plays a central role in expanding and positioning Studio.Clique, an up-and-coming Belgian...
People|Interview Partner Content20 Mar 2025
‘Democratic, colorful, technological’: BasicNet Vice President Alessandro Boglione on K-Way’s authentic identity and global growth
Few brands achieve the cultural significance that K-Way has built over six decades. The label has grown from a single product into a household name known for lightweight, waterproof jackets, and has secured a lasting presence in the fashion industry. Under the stewardship of the Italian clothing company BasicNet SpA, K-Way has expanded its...
Fashion |Interview Partner Content17 Mar 2025
ZENGGI and Melagence: Strategic partnership bringing luxury essentials to DACH region
A well-tailored blazer, the perfect wool knit, a crisp white blouse—some pieces transcend seasons and trends, becoming the foundation of a modern wardrobe. Dutch brand ZENGGI has mastered this balance between timeless elegance and contemporary relevance through its refined essentials. Yet, in a competitive market, strategic distribution is key....
BusinessPartner Content3 Mar 2025