Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Charles Tyrwhitt: The British label on Pitti, new markets and the move beyond formalwear
Charles Tyrwhitt arrived at Pitti Immagine Uomo with its SS27 collection and a clear message: the British brand built on fine shirts is now a full menswear proposition with global reach. Across nearly four decades it has grown from a London shirt specialist into a wardrobe spanning tailoring, knitwear, casualwear and accessories, sold in more...
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Twenty years of brand history as a compass: Fabienne Chapot returns to its core
With twenty years of brand history, Fabienne Chapot is an established name in the Netherlands. Founder Fabienne Chapot started the label in 2006 as an accessories label under the name Fab. This history gives the brand weight, which now serves as the foundation for its next step. “Internationally, we are building our new positioning from a...
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Superdry&Co to open 21 stores in Europe in 2026, expanding into Latam and the Middle East
New stores in Europe, entry into markets like Latam and the Middle East, and a collection that leverages preppy style and excellent value for money as the winning strategy to embrace an ever-widening target audience: this outlines Superdry&Co's strategy for the coming months. CEO Julian Dunkerton shared these insights with FashionUnited during...
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The quiet economics of legwear: why basics deserve a buyer’s full attention
Every buyer knows the seasonal gamble. A bold trend piece either flies off the shelf or ends up on the markdown rail by July. Legwear plays a different game entirely, and it is one of the few games in retail where the odds favour the house. The category rarely makes the window, yet it may be the most dependable money in the building. The...
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Cup of Joe SS27: the matching set, made for summer
Denim is a summer staple, not just a cold-weather one. The real question for Spring/Summer 2027 is how light it can go, and how easily it styles. Cup of Joe answers by lightening up across the board. Linen, lightweight denim and striped fabrics lead the way, and the coordinated set steps forward as the season's commercial hero. The idea is...
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How has King Louie's DNA evolved? Discover its vintage roots, colourful prints and sustainable quality
With its vintage-inspired DNA, recognisable prints and focus on sustainability, King Louie builds on what made the brand great. FashionUnited spoke with Nadia Seghrouchni, international sales manager wholesale, and Diane van Ieperen, senior marketing communications specialist. King Louie has its roots in Amsterdam's Noordermarkt, where founders...
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A fish named Fred SS27: 'Colours of the Caribbean' brings a summer atmosphere to the stores
For the spring/summer 2027 collection, A fish named Fred takes its retail partners on a journey to the Caribbean islands. With the theme 'Colours of the Caribbean', the brand focuses on colour, freedom and the relaxed atmosphere of island life. An SS27 collection that works well both on holiday and in the city. Caribbean inspiration The...
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Laurent Vergne Reepmaker, founder of menswear brand Laurent Vergne, on accessible luxury and starting wholesale
Laurent Vergne Reepmaker is the founder and designer of Laurent Vergne, a Dutch menswear brand with strong French heritage, founded in 2020. It sits in the accessible luxury segment, offering timeless, classic menswear, from blazers and coats to shirts, trousers and knitwear. The promise, in the founder's words, is to make a man “the best...
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Aurélien brings smart luxury to de Bijenkorf with a shop-in-shop
Fashion brand Aurélien has opened a 60 square metre shop-in-shop in the menswear department of de Bijenkorf in Amsterdam. The new location complements the existing flagship store on Van Baerlestraat in Amsterdam and marks the next step in the brand's physical expansion in the Dutch market. The choice of de Bijenkorf is no coincidence. It is a...
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Why emotional connection still matters in retail: Fred Perry’s Brighton perspective with Kate Harrigan
For decades, Fred Perry has occupied a unique position at the intersection of fashion, music and subculture. While the Laurel Wreath remains globally recognisable, it is within the brand’s stores that its cultural relevance continues to evolve in real time. As part of an ongoing retail-focused conversation with FashionUnited, Brighton Store...
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