Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Aurélien brings smart luxury to de Bijenkorf with a shop-in-shop
Fashion brand Aurélien has opened a 60 square metre shop-in-shop in the menswear department of de Bijenkorf in Amsterdam. The new location complements the existing flagship store on Van Baerlestraat in Amsterdam and marks the next step in the brand's physical expansion in the Dutch market. The choice of de Bijenkorf is no coincidence. It is a...
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Why emotional connection still matters in retail: Fred Perry’s Brighton perspective with Kate Harrigan
For decades, Fred Perry has occupied a unique position at the intersection of fashion, music and subculture. While the Laurel Wreath remains globally recognisable, it is within the brand’s stores that its cultural relevance continues to evolve in real time. As part of an ongoing retail-focused conversation with FashionUnited, Brighton Store...
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Fred Perry Nottingham: Store Manager Luke Saunders on subculture and the art of storytelling
For Luke Saunders, Store Manager at Fred Perry Nottingham, the Laurel Wreath is a heavy symbol of connection to those who wore it first. In an interview with FashionUnited, he discusses why Fred Perry is a "brand with heritage" rather than a heritage brand, the importance of honesty in retail, and why every customer should leave the store with...
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Quiksilver updates heritage with ‘Young Guns’ revival: A combination of performance apparel and storytelling
Quiksilver, a global company in the action sports apparel sector, has announced the return of its “Young Guns” movement. Two decades after its inception, the brand is leveraging its established heritage to launch a campaign comprising a 17-item technical collection and a feature film slated for a global release in August 2026. A heritage-driven...
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The human engine of Superdry: A conversation with Head of Retail Europe, Bruno Mevel
Few brands possess a cultural identity as distinct as Superdry. For Bruno Mevel, Head of Retail Europe, the label’s strength lies in its “human engine,” a network of entrepreneurial hubs driven by storytelling and grit. In an interview with FashionUnited, Mevel discusses navigating a transformative year, the shift from sales to brand experience,...
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‘Today’s talent wants purpose and genuine values’: François Rico of Retail Conseil on the future of retail talent
The rules of retail recruitment have fundamentally changed. In 2026, talent is no longer looking solely for a paycheck; it is looking for purpose, values and long-term growth. To understand how brands can adapt to a new era shaped by geopolitical uncertainty, changing workforce expectations and AI integration, FashionUnited spoke with François...
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The layered dress trend: Why tiered silhouettes are having a moment
As the warmth of the new season sets in, women's dressing has taken a clear new direction. The structured, fitted styles that dominated recent years are making way for something looser, lighter, and more relaxed. The tiered dress is at the center of it. Built from horizontal layers of fabric, each slightly wider than the one above, the...
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Circular Textile Days 2026: New format and participation packages
The organizers of Circular Textile Days (CTD) have opened registration for the 2026 edition, unveiling a restructured event format designed to bridge the gap between innovation and commercial scale. Scheduled for September 30 and October 1, 2026, the event moves to a new location with a strategy focused on quality over quantity. This year’s...
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‘Consistency is the masterclass’: bugatti Chief Brand & Commercial Officer Florian Wortmann on the brand's new momentum
A new form of impact emerges when brand identity and global sales increasingly intertwine. With the appointment of Florian Wortmann as chief brand and commercial officer, bugatti has made this synergy a top priority. Wortmann, who has already repositioned the company as chief brand officer, is now consistently driving the integration of product,...
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Bag trends: Why sensory textures and hands-free silhouettes are defining the new accessory market
The era of the purely functional bag is over; welcome to the age of “sensory utility.” In today’s accessory market, consumers demand an everyday carry that delivers a dual promise: exceptional tactile comfort and absolute, hands-free mobility. Parsing through the latest seasonal forecasts reveals two distinct silhouettes dominating this new...
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