Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Havaianas president for Europe Harm van de Camp on the brand's next chapter: "We want to move from the beach to the city"
For most of its history, Havaianas has lived by one season. Harm van de Camp, president of Europe at Havaianas, wants that to change. In an exclusive interview with FashionUnited, he explains how a strategy built on fashion relevance, segmented distribution and cultural investment is turning a beach essential into a year-round wardrobe staple,...
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How to make your move into fashion: insights from VF Corporation's internship webinar
How do you land your first job in fashion, and which skills really make the difference? Those questions were at the heart of 'Make Your Move', the live webinar that American apparel and footwear group VF Corporation (VF Corp), parent company of brands such as The North Face, Vans and Timberland, hosted for students and recent graduates on...
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The fashion industry needs critical digital thinkers and makers, the new Digital Fashion Technology master's track trains them
Last academic year, the Amsterdam University of Applied Sciences (HvA) completed the first edition of a new master's track: Digital Fashion Technology, whose second cohort of students started this month. The track was developed together with AMFI and the associated Fashion Research & Technology research group, and falls under the broader Master...
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From show to dinner: how Linda Tol transitions her look during fashion week with DANTE6
During Copenhagen Fashion Week, Dutch fashion brand DANTE6 invited guests to an evening centred around its new spring/summer 2027 collection, 'Luminous Solar'. Fashion influencer and content creator Linda Tol hosted the event. She tells FashionUnited how she navigates the many transitions during fashion week, from the rush of a show to the calm...
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SCAYLE STUDIOS: how ABOUT YOU produces its fashion content over 95 percent faster with AI, and now opens the technology to other brands
More products, more channels, more formats: fashion and lifestyle brands need significantly more content today than just a few years ago. SCAYLE Commerce Engine, together with Hamburg-based fashion and lifestyle retailer ABOUT YOU, turned this challenge into a standalone product: SCAYLE STUDIOS. The AI-powered self-service tool digitally maps...
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Mustang CEO Andreas Baur on change: “Heritage must not become a museum”
This article is based on an independent editorial interview and was not created as part of a paid collaboration. How much of its past can a brand carry while remaining relevant for the future? For Mustang CEO Andreas Baur, finding the right balance is part of his daily leadership work. In an interview with FashionUnited, he discusses guiding the...
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Cup of Joe on the seven details behind a truly great pair of jeans
For denim label Cup of Joe (COJ), a great pair of jeans is not something that simply looks good on day one. Denim carries history and character, and the best pairs are designed to become more personal with every wear, rather than staying exactly as they were on the hanger. From wash and fit to fabric and finishing, the brand has identified seven...
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Summer cuts, autumn tones: colour as a late-summer sales strategy
August is traditionally an interesting time for buying. Summer stock is still expected to sell, even as customers begin to think about autumn. Switching to heavier items too early risks leftover summer inventory. Reacting too late means losing sales to competitors who have already initiated the transition. The solution rarely lies in new...
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Six sunglasses trends for SS27: from aviator and oval frames to the classic cat-eye
As summer draws to a close, we are already looking ahead to spring/summer 2027, where sunglasses trends are once again shifting towards distinctive silhouettes. With the return of shapes from the seventies and nineties, sunglasses define the feel of a look just as much as a bag or a belt. FashionUnited highlights six key sunglasses trends for...
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Aurélien opens London flagship on Brompton Road
Aurélien has opened its first flagship store in London this week, marking the brand's first permanent presence in the United Kingdom. The store is located at 59 Brompton Road, in the heart of Knightsbridge, and spans 3,228 square feet across three floors. The opening follows a string of pop-ups the brand has staged in London in recent years,...
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