Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
How identity defines modern legwear
While a coordinated outfit or a pair of sneakers might start a conversation, it is often the hidden space between the shoe and the cuff that truly tells your story. In an era where personal branding is everything, socks have undergone a "2025 glow-up," evolving from a functional underdog into a powerful stylistic signature. According to The...
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Barts SS26: Strategic Expansion into "Slow Fashion" Beachwear
For the Spring Summer 2026 season, Barts Amsterdam is strategically positioning its Slow Sunday Beach Club collection to meet the growing market demand for a blend of functional comfort and sporty elegance. This collection marks a deliberate shift toward a more refined beach aesthetic, aiming to capture the mid-to-premium segment through a...
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Superdry&Co CEO on bringing back Bench for a new generation
British lifestyle brand Bench, which has deep roots in Manchester's music, skateboarding and BMX subcultures, is being revived for a new generation by Superdry&Co’s chief executive officer, Julian Dunkerton, with a little help from his daughter Kitty, who acted as a “sense check” for the new collection. “In the 90s, I was the largest retailer...
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Reclaiming control: how The Fashion People helps fashion brands understand their resale market
While the fashion industry ignored resale for years, the playing field has been radically disrupted by the arrival of external tech platforms. As brands focused on the front end of their sales, players like Vinted built a parallel economic ecosystem that operates entirely outside the control of the original brand owners. Dias Nurlanov, CEO of...
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The new era of self: Why personal style is the only trend that matters
The high-speed conveyor belt of "cores" and "viral aesthetics" has finally hit a snag. After seasons of "Cottagecore" and "Mob Wife" styles cycling through our feeds at an exhausting pace, the fashion industry is witnessing a significant cultural pivot. The trend of following every trend is officially out of fashion. In its place, a more...
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Reclaiming the pocket: How Secrid empowers women this international Women’s Day
At first glance, the pocket may seem like a minor design feature. Yet it quietly shapes how people move through their day. This International Women’s Day, Dutch wallet brand Secrid highlights the ongoing “pocket gap,” the persistent design imbalance between men’s and women’s clothing pockets, and what it reveals about mobility, independence, and...
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24h circular fashion: sector calls for centralized direction and collaboration
The apparel industry has reached a critical tipping point where ambition must transition into collective execution. Last month, the Dutch branch of the international data standardisation organization GS1 and technology firm WAIR hosted the ‘24h Circular Fashion journey’ in Amsterdam, bringing together a diverse group of stakeholders to address...
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Europe’s sourcing reset: independence, but at what price?
Drivers reshaping the European sourcing debate Europe’s industrial climate remains bruising: EURATEX reports EU manufacturing capacity utilisation fell below 80 percent by end‑2024 and stresses that energy prices remain high relative to major competitors, while geopolitical uncertainty and trade tensions further complicate investment decisions....
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How VF Supports and Empowers Neurodivergent Colleagues
Creating an inclusive and supportive workplace is not only a matter of principle; in retail, it is a strategic imperative. At VF, fostering an environment where colleagues can perform at their best ultimately strengthens the customer experience on the shop floor. Within today’s fast-paced retail landscape, every team member contributes to...
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Interloop: Supply chain truth begins in the cotton field
During the GS1 - WAIR 24h Circular Fashion Journey, Pascal Betten, managing director of Interloop Europe, presented an in-depth vision on supply chain transparency. The Pakistani textile giant produces nearly one billion pairs of socks annually for retailers like Nike, Adidas and H&M. The company emphasised that a reliable Digital Product...
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