Meet Chelfie: The New Changing Room Selfie

Most people shopping for clothes will want to seek the approval of someone before making the purchase. Sales assistants are the easiest option for a second opinion, but they have a motive - which is to sell as many garments to as many customers as possible - and so for that objective, partisan and impartial opinion, consumers are turning to taking selfies in changing rooms, aka the chelfie, and asking their friends and acquaintances.