Nudie Jeans: “The problem is not people who buy, but people who throw away jeans"

Amsterdam - Swedish brand Nudie Jeans opened its first store in the Netherlands this week. The Dutch market was the first market outside of its home market where the denim brand established itself, so the brand spent a long time finding the perfect location for its debut store. FashionUnited took a moment to speak to CEO Palle Stenberg about starting a revolution in the denim industry and using new stores as an ambassador to share their knowledge.