Off-White x Ikea: pop-up store pulls rugs out from under customers

Parisians do not exactly have a reputation as impulsive early risers who like to queue up to buy a rug. But that is exactly what happened on Saturday morning when hundreds of people crowded into a pop-up store on Quai d'Austerlitz to buy one of four models of rugs, designed by none other than Off-White’s Virgil Abloh for Swedish furniture giant Ikea.