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Pantone names two colours for 2016

By Don-Alvin Adegeest

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Fashion

Pantone, the world's authority on colour and accurate communication thereof, has named not one but two colours to represent 2016.

The company has selected rose quartz, a “warmer embracing rose tone” and serenity, a “cooler tranquil blue," as the colours for next year.

"In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” Leatrice Eiseman said. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

Fashionistas will have noted that the blending of rose quartz and serenity has already been seen on the runway, as Chanel, Fendi, and Prada have all featured the combination. Additionally, Thom Browne, Richard James, and Roberto Cavalli have used the pairing in their 2016 collections.

Pantone
rose quartz
serenity