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Pitti Uomo Peacocks: Bold styles and business buzz

By Don-Alvin Adegeest


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Pitti Uomo Credits: FashionUnited

The Pitti Peacocks were out in force on the opening day of the Florentine trade show at the city’s enchanting Fortezza da Basso. Marking the official start to the men’s calendar, Pitti Uomo has, in its decades of showcasing Italy’s classic fashion brands, ensured that innovation has been at the forefront of its development and growth. It has also welcomed a generation of international emerging brands and smaller labels to showcase their collections.

The term "Pitti Uomo peacocks" was coined to describe the fashion-forward and flamboyantly dressed men, showcasing bold, extravagant, and often eccentric styles. Some brands hire models and use the event as a platform to show their fashion, aiming to make a statement within the fashion community and, of course, be photographed by one of the many paparazzi.

These "peacocks" are not just attendees; they are often fashion influencers, bloggers, editors, buyers, or industry insiders who use the Pitti Uomo fair to make a strong sartorial impression. The presence of Pitti’s Peacocks has become a notable and anticipated aspect of the fair, adding an extra layer of excitement to its roster of brands and designers.

The opening day attracted a healthy contingent of foreign buyers, brands, retailers, stylists, and journalists, delivering a sense that business is conducted here too, not solely during the more prominent fashion weeks in Milan and Paris.

In fact, Pitti Uomo is known to generate substantial economic activity, although the exact order revenue is not known. The fair facilitates numerous business transactions, including wholesale orders, collaborations, and partnerships between fashion brands, designers, and retailers. The economic impact goes beyond immediate sales, as exposure and networking opportunities often lead to long-term business relationships.

Fashion fairs like Pitti Uomo are crucial for the men’s industry's growth, providing a space for brands to connect with buyers, secure orders, and establish their presence in the market.

Pitti Uomo Credits: FashionUnited
Pitti Uomo Credits: FashionUnited
Pitti Uomo photographers Credits: FashionUnited
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Pitti Uomo
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