Presley Gerber & Rafferty Law showcase Tommy Hilfiger Edition AW17 at Pitti Uomo

London - Tommy Hilfiger upped its digital games - and millennial appeal - during its debut Hilfiger Edition Fall 2017 collection presentation at Pitti Uomo in Florence, Italy. The US brand, owned by PVH, tapped rising millennial stars Presley Gerber, Lucky Blue Smith, Rafferty Law, Gabriel Kane Lewis and Julian Ocleppo to model its fall Hilfiger Edition 2017 collection during an exclusive presentation at the historic Palazzo Corsini on Tuesday evening.