Tommy Hilfiger to present fall 2017 men's at Pitti Uomo
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London - Tommy Hilfiger is set to show a curated selection of the Fall 2017 men's wear collection at the 91st edition of Pitti Uomo in Florence.
The US designer label will show an edit of its Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear men's wear collections together during an exclusive presentation at the trade show in Florence. The presentation, which will take place in the Fortezza Da Basso, marks the first time Tommy Hilfiger has shown the collection together in one space.
"This is an exciting moment - presenting my men’s collections at Pitti Immagine Uomo for the first time,” said Hilfiger in statement. "Pitti creates the unique opportunity to experience modern fashion within Florence’s historic setting and we are very inspired by the idea of blending newness with tradition and innovation with history. I look forward to being a part of this prestigious exhibition and celebrating the new collections in Florence this year."
The presentation is set to combine artistic installations with mannequin presentations and digital display. Guests will be invtied to browse the fall 2017 collections through a variety of digital mediums, including touchscreen retail shopping walls and visual merchandising fixtures, as well as the brand’s Digital Showroom.
In honour of the occasion, Tommy Hilfiger will also present his full fall 2017 Hilfiger Edition collection during an exclusive cocktail for the press, buyers and VIPS on January 10, 2017 at 18:00 pm. Pitti Uomo is set to run from January 10 to 13, 2017.