QVC launches collection with TV personality Brenda Edwards

Video commerce retailer QVC UK has teamed up with TV personality Brenda Edwards to design her debut fashion and jewellery collection.

‘Be U by Brenda Edwards’ will be exclusive to QVC and offers fashion and jewellery that showcases Edwards’ “bubbly personality and passion for style,” offering “bold, vibrant designs and figure-flattering fits,” in sizes ranging from XS-4XL.

The 16-piece collection is two years in the making and incorporates Edwards’ passion that women should “feel they can be adventurous with their clothing and not restrict themselves”.

Highlights include versatile wardrobe staples including jumpsuits and jackets in bold prints and vibrant colour palettes, alongside classic jewellery styles, such as scattered stone bangles, rings and pendants in gold and silver tones and sparkle pendant necklaces and hoop earrings.

Commenting on the collection, Edwards said in a statement: “The whole process was really exciting, and I’m very proud of what myself and the team have achieved. I want everyone to have fun with their fashion and believe in themselves. I wanted to be me when designing this collection so when you wear it, I want all of you to Be U.

“Although I’ve always wanted to design my own clothes, it was my children who inspired me to finally do it. I’ve brought a lot of my personality to the collection; the clothes are fun, and all the pieces are versatile.”

‘Be U by Brenda Edwards’ joins existing fashion brands Ruth Langsford Fashion and Dannii Minogue Petites at QVC UK and will be exclusive to qvcuk.com, with prices ranging from 30 to 90 pounds.