Reebok partners with Limited Too

Canton-based athletic footwear maker Reebok International Ltd. has signed a deal with women's clothing retailer Limited Too in an effort to reach the influential "tween-age" girls market.

The partnership calls for Reebok to sell its footwear in Limited Too's stores, on its web site, and through its catalogue, which is mailed to more than 4 million girls several times per year. The partnership is designed to connect the Reebok brand to trend-setting girls between the ages of seven and fourteen.

The partnership will launch in March in select locations of the New Albany, Ohio-based apparel retailer's 510 total stores. "Limited Too is widely considered the retail authority on fashion for 'tween girls," Jan Sharkansky, vice president and general manager of Reebok women's division said in a statement.