REEBOK news and archive

Reebok and Global Citizen unveil collaborative collection

Sportswear brand Reebok, owned by Authentic Brands Group, has unveiled a collaborative collection with international advocacy organisation Global Citizen to encourage consumers “to take action and drive change”. The ‘Reebok x Take Action’ capsule collection marks the first co-branded collection between the sportswear brand and Global Citizen,...

Business

Reebok names Shaquille O’Neal as president of basketball

Reebok has appointed its longtime brand partner Shaquille O’Neal as the president of basketball. The appointment of the newly created position, the company said, comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global commitment to...

Fashion

Reebok announces smart eyewear deal with Innovative Eyewear

Authentic Brands Group, the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok has signed a multi-year global licensing agreement with Innovative Eyewear, Inc., the developer and retailer of smart eyewear under the Lucyd, Nautica and Eddie Bauer brands. In a statement, Innovative Eyewear said the...

Business

Reebok sues Autry for 'knockoff' sneakers

Reebok has filed a lawsuit against Autry International and Autry USA, accusing them of selling knockoff versions of its sneakers. The lawsuit, filed in a US District Court, claims that Autry has copied Reebok's Window Box Mark, Crosscheck, and Stripecheck trademarks, creating confusion in the market. “Autry has done, and continues to do so by...

Business

Farfetch takes on Reebok’s e-commerce in Europe

Luxury fashion platform Farfetch is teaming up with Reebok to operate its e-commerce operations and wholesale business in Europe. In a statement, Farfetch said it has “replatformed” Reebok’s e-commerce sites in Europe, and is overseeing all marketing and e-commerce operations, as well as driving wholesale distribution to help “drive the...

Fashion

Authentic Brands Group launches ‘Take Action’ campaign

Authentic Brands Group, the brand development, marketing, entertainment and digital platform, has teamed up with international advocacy organisation Global Citizen to launch a collaborative ‘Take Action’ brand mark campaign. The initiative aims to encourage customers to use their purchasing power to drive change toward “the most urgent issues...

BusinessFeatured

Authentic Brands Group's acquisition strategy: A look at the past five years

The American Authentic Brands Group (Authentic) is becoming an increasingly important player in the fashion industry, partly thanks to the various acquisitions it has made in recent years. The group seems to be pursuing a buy-and-build strategy and already has more than 40 brands in its portfolio. If you have lost track of all recent...

PeopleFeatured

Authentic Brands Group appoints new Reebok CEO

Authentic Brands Group (ABG) has tapped Todd Krinsky as the new CEO of Reebok after acquiring the brand earlier this year. A Reebok veteran, Krinsky joined the US sportswear label in 1992 as an intern before working his way up the ranks to be appointed this year as vice president of the Reebok Design Group, where he oversaw product management...

Business

Itochu acquires rights to distribute Reebok in Japan

Itochu Corporation has announced that it has acquired the rights to distribute, market and licence Reebok in Japan from the brand’s owner, Authentic Brands Group (ABG). Itochu will work together with ABG and Locondo, a Japanese shopping mall company, as well as other partners, to develop the brand through retail and e-commerce, with the goal of...

People

ABG taps Steve Robaire as EVP of Reebok International

Authentic Brands Group (ABG) has tapped Reebok veteran Steve Robaire as the sportswear brand’s first executive vice president of its international business. Robaire has almost 15 years of experience in brand licensing, sales and marketing. He spent the most part of his career at Reebok, joining in 2008 as associate product manager and working...

Business

ABG names LF Corp as Reebok’s strategic partner for South Korea

Authentic Brands Group (ABG) has continued with its strategy of establishing global partnerships for Reebok, announcing that it has signed a new long-term agreement with LF Corp, in South Korea. The partnership will allow LF the exclusive rights to distribute and sell Reebok apparel and footwear through wholesale, e-commerce and branded retail...

Business

Reebok continues global expansion with Canadian SportChek deal

Following its acquisition completion of Reebok, Authentic Brands Group (ABG) has continued its path of expansion for the label, striking a deal with multi-channel retailer SportChek to grow the sportswear brand through Canada. The long-term agreement will see Reebok apparel and footwear carried throughout 300 SportChek stores, e-commerce...