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Seasonal NOS strategy: Buying during high summer season

By Partner


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Cup of Joe SS24. Credits: Cup of Joe

As the peak of summer approaches, the way we dress evolves into a thoughtful blend of functionality and style. High summer, with its promise of blazing sunshine and longer daylight hours, demands clothing that is both fashionable and practical, requiring a nuanced approach to fabric selection and design. FashionUnited has examined the key strategies for curating a high summer wardrobe, focusing on comfort, style, and the innovative designs from Cup of Joe, a denim brand that seamlessly blends classic and contemporary fashion with a strategic 'Never Out of Stock' (NOS) approach. By ensuring the continuous availability of key summer staples and beloved classics, this inventory management strategy enables brands to optimise resource use and prolong the lifecycles of their products, all while keeping summer fashion fresh and accessible.

Respond to real-time market trends

Fashion buyers and retailers increasingly turn to NOS products. This strategy offers significant advantages over traditional purchasing methods, which often require buying inventory one year in advance. NOS products allow retailers to respond more flexibly and efficiently to real-time market trends and consumer preferences, ensuring that shelves are stocked with in-demand items that cater to current fashion trends. This not only reduces the risk of overstocking outdated styles but also maximises sales potential by continually offering customers the latest in summer fashion. By maintaining a steady supply of essential and popular items, retailers can better manage their inventory, improve turnover rates, and meet consumer expectations with precision, making the NOS approach particularly attractive during the unpredictable high summer season.

Cup of Joe SS24. Credits: Cup of Joe

Embracing airy silhouettes

In high summer, the choice of silhouette is crucial and can make the difference between comfort and discomfort. Clothing that allows air to circulate without clinging to the body is key. Consider layered dresses, loose-fitting t-shirts, and shorts—garments that offer movement and breathability while remaining fashionable. These styles are not only comfortable; they also align with the summer vibe, making them perfect for both casual and formal occasions. The relaxed yet stylish nature of these garments is reflected in Cup of Joe's SS24 collection, including the 'Tracy Boyfriend Shorts' and 'Zoe Cropped Tanktop', which combine breezy comfort with casual chic appeal suitable for any high summer event.

Opting for light and reflective colors

Color plays a crucial role in summer wear. Light hues such as whites, pastels, and soft neutrals reflect the sun's rays more effectively than darker, absorbing shades, helping to keep the body cool during the peak of heat. This palette also harmonises with the season's aesthetic, promoting a sense of freshness and vibrancy. Cup of Joe captures this essence beautifully in their summer collection, particularly with the 'Emma Shorts', available in light blue and white—perfect for mixing and matching with other summer staples.

Cup of Joe SS24. Credits: Cup of Joe

Choosing fabrics that breathe

The fabric of your summer clothing should always possess breathable properties. Materials that wick away moisture and allow the skin to breathe, such as cotton, linen, and bamboo, are ideal. These textiles are not only easy to care for but also environmentally friendly and durable, making them a wise choice for the environmentally conscious. Cup of Joe's commitment to comfort and sustainability is evident in their choice of fabrics for the SS24 collection, which features predominantly cotton-based garments such as the 'Olivia Regular Tanktop' for women and the 'Finn Regular Round Neck T-Shirt' for men, designed to ensure maximum ventilation and comfort.

Cup of Joe SS24. Credits: Cup of Joe

Spotlight on Cup of Joe's high summer pieces

Cup of Joe, known for their minimalist yet trendy approach, offers an SS24 collection that embodies the spirit of summer with a focus on comfort and simplicity. For women, the selection includes a variety of shorts like the 'Emma Shorts' and 'Tracy Boyfriend Shorts', available in shades that reflect the summer palette, alongside tank tops such as the 'Liv Halter Neck Tanktop' and 'Olivia Regular Tanktop', which provide comfort with a hint of stretch. Notably, these items are part of the brand's 'Never Out of Stock' (NOS) strategy, ensuring they are readily available during peak season when demand is high.

Men are not left out, with options like the 'Finn Regular Round Neck T-Shirt' available in essential summer hues, ensuring a classic and comfortable fit. Each piece is crafted with attention to detail, focusing on breathable materials and colours that stay vibrant under the sun. Made entirely from cotton, these T-shirts provide the ideal combination of style and comfort, essential for any summer wardrobe.

Cup of Joe SS24. Credits: Cup of Joe

Dressing for high summer involves more than just choosing the right garments; it's about creating a harmonious blend of style, comfort, and functionality. Cup of Joe’s SS24 collection exemplifies this approach with carefully designed pieces that cater to both aesthetic appeal and practical needs, backed by their strategic NOS policy. By selecting the right silhouettes, colours, and fabrics, you can enjoy the summer months in style and comfort, making every outfit a testament to thoughtful fashion. This NOS appeal allows fashion buyers and retailers to adapt quickly to changing trends and consumer preferences, enhancing the overall retail experience and ensuring customer satisfaction.

Read more about Cup of Joe on their brandpage
Cup of Joe