'See now, buy now' real winner at Tmall's 8-hour fashion show

Chinese internet giant Alibaba has kicked off its annual Singles Day online shopping festival on November 11 - bigger than Black Friday and Cyper Monday combined - in style and spared neither cost nor effort to demand full attention. Via its online platform Tmall, the internet giant presented an eight-hour-long fashion show in Shanghai on Sunday that attracted 80 well-known Chinese and international fashion and lifestyle brands.