Stella McCartney questions role of living beings in fashion with summer 2027 collection
Paris Fashion Week October 2026: Stella McCartney continues its commitment to animal and nature protection with a spring/summer 2027 collection that rethinks material choices.
The ocean inspires the shapes, colours and patterns of Stella McCartney's spring/summer 2027 collection, but also serves to ask the question: “At what point does a living being become a commodity, and who decides?”
The show's invitation features the voice of oceanographer and marine biologist Sylvia Earle. She calls for an awareness of our connection to the ocean and its inhabitants.
The house became independent again in 2025. It has announced a ready-to-wear collection made from “100 percent responsible materials”. The brand excludes animal leather, fur, skins and feathers. However, it uses wool and silk, which means the collection is not entirely vegan.
Virtuous approach illustrated through various materials and processes
This approach is reflected in the use of Algae Black from Living Ink, a company specialising in biotechnology. This is a plant-based ink and pigment made from algae, specifically spirulina. It is offered as an alternative to petroleum-based pigments.
The denim is made with RCO100 by Säntis Textiles from 100 percent cotton waste. This waste comes from either industrial cutting scraps (pre-consumer) or used clothing (post-consumer). It is produced using a mechanical process advertised as being free of water and chemicals.
The house's iconic Falabella bag, recognisable by its metal chain, is offered in transparent versions. These versions incorporate recycled PET (from plastic bottles) and TPU (thermoplastic polyurethane).
Do these few examples make the ambition for alternative materials tangible on a larger scale?
The key challenge is determining the price and volume conditions under which these materials can be widely adopted. This is precisely the issue that The Climate Pledge Fashion Coalition aims to address. The coalition was co-founded by Stella McCartney, Amazon and the NGO Canopy.