Style.com teases upcoming relaunch
loading...
Style.com, Condé Nast’s e-commerce and omnichannel shopping platform, has officially started a countdown to its launch on social media.
The new Style.com , is expected to launch in September, and will be a “curated luxury shopping experience” that will act as a standalone website as well as a “shopping overlay” on Vogue.co.uk and GQ.co.uk, a short statement confirmed.
To promote the relaunch of the site it has began a series of digital teasers on its social media platforms, where it poses the question “What is Style.com?” alongside other “bold, modern and abstract statements” that feature the work of collage and abstract artists to get the message across to “build intrigue and create visual interest in the launch”.
The e-commerce’s fashion director Yasmin Sewell, who joined the project in November last year, took to Instagram to tease the site with a short video that calls for people to sign up to the site to find out more.
Condé Nast first announced its plans to rebrand Style.com in April 2015. It was suppose to launch that following autumn, however, it has been delayed by nearly a year. The London-based site will now initially launch in the UK in September, followed by the US and a Europe-wide launch a following weeks later.
When the new Style.com ecommerce platform launches, readers will be able to scan items in the print Vogue and GQ magazines with their devices to make a purchase, shortening the path between editorial and commerce. The site will eventually encompass all Condé Nast titles internationally.
Along with women’s and men’s fashion, Style.com is expected to sell luxury beauty, travel services and technology from between 100 and 200 brands.