Tailored to the Second: Craftsmanship Made to Complement Your Timepiece

Eton’s Custom Made service is the ultimate expression of personal style. Designed for those who value precision, quality, and individuality, it offers complete control over how a shirt looks, feels—and fits. In shope or online; the service lets you choose from Eton’s exclusive collection of refined fabrics to custom collar shapes, monogramming, and detailed proportions; every element can be tailored to you. But one detail stands out for those who wear their time on their wrist: the ability to adjust the cuff circumference for a watch.

For watch enthusiasts, this is more than convenience, it’s a necessity. Whether you wear a vintage Submariner, a sleek dress watch, or a bold sports chronograph, the wrong cuff can interrupt the line of your shirt, or worse, fight your watch for space. With Eton’s personalized watch cuff, you can ensure a perfect fit over your timepiece. The cuff glides easily over the case without strain or sag, achieving the balance every collector obsesses over.

Add a discreet monogram on your cuff, a sharp spread collar—and you have a shirt that doesn’t just reflect your taste but respects your craft. After all, great horology and great tailoring share the same values: precision, refinement, and an obsession with detail.

This isn't a new feature—it’s an often-overlooked one, now made essential in the latest Custom Made activation. Because when you know, you know. Eton Custom Made is available at etonshirts.com, in flagship stores, and at select retailers worldwide.

Crafted to your life. Measured to your wrist.