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The ‘Preppy Handbook’ SS25 Edition

By Jayne Mountford


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The Preppy Handbook SS25 Main Image Credits: The Preppy Handbook SS25/©Launchmetrics/spotlight
It’s hard to imagine that next year, it will be 45 years since ‘The Official Preppy Handbook’ was published. Written by Lisa Birnbach and Jonathan Roberts, it parodied the attire and lifestyle of the North East coast American elite, aka W.A.S.P.S. It was a style promoted by designers Ralph Lauren and Tommy Hilfiger, as well as chain stores such as Gap and Abercrombie & Fitch. As the years have gone by the preppy look has all but lost its ironic edge replaced by a feeling of nostalgia for the pre-Internet era. It has become a standard style internationally, traversing race, class and gender. The hashtag #Ralphcore has been trending on TikTok this year as hip New Yorkers and Los Angelenos have embraced key elements of the designer’s Polo brand. This has inspired consumers to embrace bright colors, striped patterns, conversation prints and ‘eighties silhouettes. Four months before the SS25 runway shows there are signals that an updated preppy style will be a major trend. Several looks from this years’ collections have given clues as to the key items.

The Blouson Jacket

Ralph Lauren SS24

Ralph Lauren SS24/ Look 36 Credits: Ralph Lauren SS24/©Launchmetrics/spotlight
Look 36: a satin blouson jacket with embroidered florals and an athletic ribbed collar, cuffs and waist; printed pants and a crochet top.

The Polo Shirt

Benetton SS24

Benetton SS24/ Look 14 Credits: Courtesy/ Benetton SS24
Look 14: a cropped polo with wide green and white stripes over a striped shirt and pink shorts

The Tank Dress

Emilia Wickstead SS24

Emilia Wickstead SS24/ Look 10 Credits: Emilia Wickstead SS24/©Launchmetrics/spotlight
Look 10: a full-length tank style dress with variegated stripes in multi-colors and a side split.

The Rah-Rah Skirt

Sinead Gorey SS24

Sinead Gorey SS24/ Look 26 Credits: Courtesy/ Sinead Gorey SS24
Look 26: a three-tiered rah-rah skirt in green, navy and yellow and a tight navy tee with a re-colored Union Jack flag logo

The Crochet Skirt

Colin Locascio SS24

Colin Locascio SS24/ Look 8 Credits: Colin Locascio SS24/©Launchmetrics/spotlight
Look 8: a lilac crochet skirt with an ombre green fringed hem and a yellow and orange polo knit top.

The Striped Pants

KGL SS24: designer, Kanika Goyal

KGL SS24/ Look 1 Credits: KGL SS24/©Launchmetrics/spotlight
Look 1: Striped sequined pants and a silk blouson jacket with an anime print

The Skirt Suit

Chanel SS24: designer, Virginie Viard

Chanel SS24/ Look 16 Credits: Chanel SS24/©Launchmetrics/spotlight
Look 16: a jacket and matching knee-length skirt in pink and yellow multi-stripes.

The Printed Pant Suit

Closed SS24: designer, Gordon Giers

Closed SS24/ Look 27 Credits: Closed SS24©Launchmetrics/spotlight
Look 27: a cotton suit with a short sleeved top and pants in a vintage print.

The Oversized Tee

Ksenia Schnaid SS24

Ksenia Schnaid SS24/ Look 25 Credits: Courtesy/Ksenia Schnaid SS24
Look 25: in a collaboration with Adidas, an oversized knit top in a patchwork of different prints including various stripes with wide leg dark denim jeans.

The One-Shoulder Tank Top

Kujten Joko SS24

Kujten Joko SS24 Credits: Courtesy/ Kujten Joko SS24
A variegated striped one-shoulder tank top in pink, green and yellow was shown with pink bikini bottoms, shell jewelry and a bucket hat.