- Simone Preuss |
A new generation of fashion chains has emerged in France: innovative brands that have grown explosively in a short span of time, dominating the mid- to high price segment. Sandro and Maje are two such brands in the accessible luxury segment, which together with Claudie Pierlot have formed the SMCP Group in 2009. Since then, its revenue has been increasing and today the company is valued at 1.3 billion euros. Reason enough for FashionUnited to take a closer look at SMCP's growth and success story.
In the last two years alone, SMCP's annual revenue increased by 166 million euros, from 509 million euros in 2014 to 675 million euros in 2015. In the first half of 2016, revenue rose by more than 19 percent from 316.4 million euros in the first half of 2015 to 377.2 million euros in 2016. Further growth is expected now that SMCP announced the opening of 30 additional stores in the Greater China area. This will boost the company's income even more, given that the product offer and the brand's pricing appeal to China's growing mid-income population.
In the timeline below, you can browse through the latest developments of the successful French fashion group and follow its ascent over the course of the past four years.