Top fashion influencer: Wilma Elena Teittinen
Wilma Elena Teittinen (@wilmaaelena) is a Finnish content creator who splits her time between Helsinki and Lisbon, building her platform almost entirely around outfit content. With a combined following of nearly 30,000 across Instagram and TikTok, she has built a style that stands out for treating every outfit as a full creative statement.
Wilma's outfits lean into a maximalist mix of Scandi and Portuguese style, combining Lisbon's love of colour and print with the bolder, more expressive side of Scandinavian dressing in her styling. Her take on colour could be described as a rule rather than an accent. This is evident in the way even her most basic pieces are paired with a bold partner, such as a black baby tee worn with a bright yellow skirt instead of another neutral. When the rest of a look leans neutral, the colour simply shifts to her accessories, whether that is a striking pair of shoes or an unexpected bag. Rather than combining one popping colour with more neutral basics, she elevates the styling every time as if it were a game. This makes you wonder just how much colour she can add to an outfit while remaining so put-together and stylish.
Her aesthetic is also defined by how much texture and finishing detail she layers into a single look. She leans on rich material combinations, such as leather worn with suede or fur next to denim. She also mixes in embroidery, crochet and tulle for good measure. A pink ruffled jacket styled with a matching bag, blue tights and black leather boots is a good example, usually rounded off with a beret or crocheted headpiece. Patterns are everywhere in her styling too, from stripes and checks to florals and prints. She usually lets one print lead a look rather than layering them on top of each other. Her bags also follow the same principle, usually colourful or covered in a fun print of their own, adding one more statement piece rather than toning things down.
On Instagram, Wilma keeps things outfit-focused, posting daily looks alongside city snapshots and Fashion Week diaries. TikTok shows a more everyday side of her. It is built around get-ready-with-me videos and styling breakdowns delivered in Finnish. This gives her audience a closer, more relatable look at how her outfits actually come together. Wilma Elena Teittinen shows that dressing with this much colour and texture does not mean losing a sense of individuality. It is exactly what makes her style feel so distinctly her own. Whether it is a bold colour pairing or an unexpected mix of materials, her approach to dressing carries the same playful confidence wherever she is, in Helsinki or Lisbon. For anyone looking for fashion inspiration that is fun and full of personality, she is one to follow.