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Under Armour launches hometown manufacturing facility

By Don-Alvin Adegeest

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Fashion

Under Armour, the Baltimore-based sportswear giant, this week opened a manufacturing and development facility in its hometown.

The American sporting clothing and accessories brand is bringing a portion of its production close to home in a bid to offer USA-made collections and invest in technology to advance its tech product categories.

The new 35,000 square feet facilities will house Under Armour's product developers, engineers, designers and operators of cutting-edge machinery in a vast former city bus depot.

According to the Baltimore Sun, Under Armour is collaborating with partner companies at Lighthouse to create a new model for manufacturing, using state-of-the-art equipment such as 3D printers that make sneakers, a full-body scanner that measures individuals for custom clothing and robotic machinery for more efficient production.

"Today, unfortunately, much of our manufacturing is done outside the U.S.," said Under Armour CEO Kevin Plank. "We'd like to reinvent the process. By coupling incredible machinery, technologies and material sourcing under one roof, UA Lighthouse will offer immediacy in manufacturing and will allow us to be more responsive to the needs of athletes in the local community. This venture will allow Under Armour to make product better, faster and more efficiently,”

Current manufacturing standards for sportswear relies on a century old technology. New technology will enable products to be made for smaller production runs, improving efficiency and product quality, while reducing the time it takes to create new designs and distribute to consumers.

Image: Under Armour Facebook page

Under Armour