• Home
  • News
  • Fashion
  • Young Talents

Young Talents

By Sponsor



The future is closer than we sometimes think. The labels that will define the future of fashion have been in our midst for a while; it’s just a case of offering them a platform. Since 2005 the Premium Group has been committed to promoting young talent – in part with favourable conditions for trade show stands, or with manpower and coverage as part of their communications. For Fall/Winter 2018/19 four promising Young Talents will again be named.

Julia Seemann

The Swiss-based designer studied at the Institute of Fashion Design in Basel and worked for Vivienne Westwood and Meadham Kirchhoff. It was her diploma collection “Another Composition” that aroused international interest when she presented it at New York Fashion Week, so much so that Rihanna wore one of her runway looks the following day. Since then, she has counted stars like Kehlani and Kim Kardashian among her fans. Her designs are permeated by a blend of subculture, workwear, geometry and mythology. The forthcoming summer collection is called “Züri brännt” (‘Zurich is burning’) in reference to the movement among the Swiss youth in the 1980s.

Kenneth Ize

Kenneth Ize’s menswear collection takes coolness to the max uniting Nigeria and New York. Born in Lagos, he studied at the University of Applied Arts Vienna under Hussein Chalayan and Bernhard Wilhelm, later assisting Asher Levine and Edun. In 2013 Kenneth Ize set up his own label, fusing contemporary style with traditional craftsmanship from his native country. When creating his designs he works directly with Nigerian artisans and places emphasis on sustainable and fair processes.


Yvonne Reichmuth’s collection offers sexy leather accessories. Her creations have won fans among stars like Kristen Stewart, Taylor Swift, Monica Bellucci, Kylie Jenner and Gwen Stefani.  Reichmuth, who comes from Switzerland, started her career as a traditional fashion designer, but since 2013 her label ‘YVY’ has focused mainly on leather goods. The finest Italian leather becomes a sensuous experience with bondage elements. This time, the Japanese aesthetic of simplicity and sophistication shines through her new collection, “Shibui”.


Templa is to outdoor clothing what glamping is to tourism. Luxury, manufactured for the Alps, but also for the city. The new hybrid sportswear achieves a sporty balancing act between downhill skiing and going out. The makers, Rob Maniscalco, Dellano Pereira and Anati Rakocz, demonstrate their skill with jackets, coats and trousers in high-tech materials that meet the most stringent quality standards for workmanship and functionality. This leads, for example, to the finest leather being rendered water-repellent through the use of a specialised impregnation technology and then used in a down jacket.

As an exclusive highlight the Young Talents get the opportunity to design an individual pair of white classics in collaboration with Superga. This winter season the designs are still presented in a showcase at Premium in the White Room.

Being awarded the Premium Young Designers Award has already led to certain international careers being marked out and kick-started. The prizewinners from recent years include Franziska Michael, Vonschwanenflügelpupke, Karlotta Wilde, Dawid Tomaszewski, Antonia Zander, Sopoluar, Fyodor Golan and No Ka’oi.

You can find this season's rebellious and vibrant Young Talents in Hall 7 – G07 at Premium.

Julia Seemann
Premium Exhibitions