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Is Net-a-Porter founder Natalie Massenet heading to Farfetch?

By Don-Alvin Adegeest


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In what would be a blow to the YNAP Group, Dame Natalie Massenet is thought to be considering a role at Farfetch, the online destination for the world's best boutiques.

Massenet, a fashion journalist who famously founded Net-a-Porter with 1.2 million pounds of investment, exited the company she built when it merged with Yoox, a designer discount etailer, under parent company Richemont.

The deal was thought to have been brokered without Massenet's full agreement, despite having sold her majority shares to the luxury group.

Farfetch is currently in expansion phase and preparing for a possible 1 billion pound stock listing in 2017. Earlier this year Massenet fulfilled her one year non-compete agreement, and could prove to be the perfect partner for Farfetch founder Jose Neves.

Massenet, who is also chairwoman of the British Fashion Council, a position she held since 2013, registered a new company called Imaginary Ventures Ltd in October 2015.

Photo credit: Natalie Massenet LeWeb 11 @ Les Docks Paris, Source: Wikipedia Commons

Natalie Massenet