Podcast: Ba&sh CEO on Strategic CSR Challenges for Premium Fashion Labels
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The French fashion brand Ba&sh has emerged as a key player in sustainable fashion in recent years. The brand, which offers luxury clothing at an accessible price point, received B Corp certification in June 2023 with a score of 98 points. By collaborating with sustainable start-ups and investing in regenerative agriculture, Ba&sh is taking steps towards an environmentally friendly future.
In a podcast, CEO Pierre-Arnaud Grenade explains how Ba&sh works with suppliers to reduce their environmental impact. He also discusses the innovative solutions the brand employs, such as traceability technology and circular initiatives. Furthermore, he addresses Ba&sh's international growth and how the brand leverages data and artificial intelligence to tailor its collections to local markets.
Source: Luxurynsight x FashionNetwork