- Danielle Wightman-Stone |
Arket, the newest brand from the H&M Group, has confirmed that its second London store in Covent Garden will open on September 22.
The opening follows the brand’s launch on Regent Street in London last month and online in 18 European markets, as well as openings in Copenhagen and Brussels.
Located at 27-29 Long Acre, the new Arket store will house the brand’s “modern-day market” offering of menswear, womenswear, kidswear and homeware, as well as a larger cafe than the Regent Street store based on the New Nordic Food Manifesto.
“We’re very excited about opening our second Arket store in London,” said Lars Axelsson, managing director of Arket. “The historical Covent Garden district has a tradition of serving as a market that goes back centuries, so it feels like the perfect location for us.”
The Covent Garden store will open at 12 noon on September 22, and the first 100 customers will receive a special gift. In addition, there will be limited numbers of Arket’s first publication available on the day, prior to its official release.
Arket aims to be a “modern-day market” focusing on minimalistic and timeless wardrobe essentials, and will also be opening stores in Munich and Stockholm.
Image: courtesy of Arket