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Asos ramps customer service options with one-hour slots

By Don-Alvin Adegeest

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Retail

Asos is to offer its most flexible customer service delivery option to date.

The online fashion giant is to allow customers the choice of day and exact hour to receive their orders, in a bid to offer the most flexible and personable delivery on the high street.

Asos delivers its parcels with courier service DPD, and it's new delivery option, called 'Precise', is expected to shake up the world of parcel delivery.

Matt Rogers from Asos said: "Precise is another first for Asos and a huge leap forward on our customer focused delivery proposition. Our customers love getting their deliveries quickly and tell us they want control and choice over how and when their parcels arrive. Precise gives them exactly that.”

Like most delivery companies, DPD notifies Asos customers by email or text of their next day delivery slot. The difference is the customer will be able to choose either the original delivery slot via the notification, or to change it to a preferred hour. Deliveries are despatched 7 days a week between 11am and 5pm.

Currently online fashion retailers Net-a-Porter and Mr Porter offer its customers a premier option, which allows for same day delivery for orders placed by 2pm. The delivery slot is then a two-hour window between 6 and 9pm.

Dwain McDonald, DPD's Chief Executive stated: "I think Precise gives Asos a real advantage at a time when all retailers are looking to innovate in the delivery space and wow customers.”

Photo credit: Asos Facebook, DPD

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